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How can blockchain be used to heal the planet?

Cryptocurrencies are taking the world by storm. It started with Bitcoin and has continued with the creation of more than 2500 cryptocurrencies. One of the biggest contributions of this craze has been introducing humanity to blockchain technology. In short, blockchain technology, which we can define as an unalterable archive that records all transactions, which can be public or private, performed...

iNFT: The birth of a new standard for Intelligent and Interactive NFTs

Metaverse; The first person to come up with the word is author Neal Stephanson. Because in his work ‘Snow Cash’ written in 1992, while using this expression, he explains that reality is presented in an augmented way on the internet. The term metaverse, which is an abbreviation of the meta-universe, is nowadays also referred to as the ‘next generation internet’ according to...

Vitalik Buterin Explaining How Smart Contracts Work

Image source: Smart contracts (Smart Contracts) in the financial markets, especially in the cryptocurrency market, are computer-generated transaction protocols. With the introduction of blockchain technology into our lives, contracts such as transactions, agreements, legal texts between parties are written on lines of code; the intermediary brokers are removed and the bureaucratic processes of...

Metaverse and the future of work

It is the buzzword, undoubtedly the most talked-about word of the moment: Metaverse. Day in and day out, companies of all kinds announce their landing in this dystopia -supposedly- come true. From the world of fashion to real estate, from retail to automotive, they all announce their intention to find their virtual place in this parallel reality. Criticism is levelled at the context of its...

Can Humans Cope with Artificial Intelligence?

We know that intelligence is the human ability to think, understand, decide, and reason, but do we know what “artificial intelligence” is, which has been heard so often since the computer entered our lives? The concept of artificial intelligence was first used by John McCarty in 1955. (Source: ). The purpose of developing artificial intelligence is to make a machine think just like a...

What is ASO and how should I apply it?

Competition in mobile app stores is brutal. With 9 million mobile apps on Google Play and 2.5 million in the App Store, it is essential for businesses to have a competent App Marketing strategy and – specifically App Store Optimization (ASO) – to place their apps at the top of the markets. What is ASO? ASO is to apps what SEO is to websites. As its name suggests, ASO, or App Store...

How to develop new tokens?

Having the initiative to create a new token is an important first step, but before launching into its development, it is necessary to consider some details, such as the blockchain chosen to mint the digital asset or the type of token you want to create, since a cryptocurrency is only one of its many possibilities. It is practically impossible to read an article or watch a video about...

The impact of blockchain on Inbound Marketing

A few weeks ago, we told you about the applications of blockchain technology in marketing, do you remember? Based on what we already explained, today we want to talk about the impact it has had on the Inbound methodology, as it is the most revolutionary marketing style of the moment. In fact, we are talking about two main courses: blockchain and Inbound Marketing. Where do they meet? Blockchain...

Blockchain lands in marketing, what are its applications?

We bet that this is not the first time you hear about blockchain technology, but its relationship with marketing is probably among the latest news you remember. Are we wrong? In any case, let us tell you what blockchain all is about. Pure technology that today we want to transform into easily understandable words. This system is also known as blockchain and refers to “a data structure in...

Blockchain: a technology beyond Bitcoin

Lately, blockchain technology is on everyone’s lips, not only because of cryptocurrencies, but also because of the capabilities it offers. The term is a rather approximate representation, since it would really be something more like files that store certain information. What is blockchain It is a unique record of everything that is happening within a network where all nodes connected to it...

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