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Understanding gamification in 5 questions

We talk about gamification more and more, in communication or web marketing, but do you know what is behind this term? In this article, you will find the 5 key answers to understand it… and why not adopt it! #1 What is gamification? Gamification is the integration of certain game mechanisms into processes that are not primarily intended to be playful. The goals of such a process are...

Influencer Marketing: how to influence your customers’ behavior?

Influencer marketing is a complementary practice to your marketing strategy to influence the choice of your targets with a suggestion. How can you do this? Let’s first talk about influencers without the marketing aspect. In 2018, I went on a weekend trip to Amsterdam with some friends. When I got off the plane, I went to the toilet because I had drunk a lot of Chai Latte. And then I...

Digital Strategy: How to build yours in 10 steps

With the explosion of digital communication channels, it can be complicated to find your way around. How do you know which channel to use to reach your customers and your goals? Creating a well-thought-out digital strategy can help you overcome this problem. In this article, we define digital strategy. We present the 10 steps to follow to build a digital strategy. Finally, we close the article by...

Crypto: the incredible story of Cristiano Ronaldo’s NFT sold for $400,000

New chapter for Cristiano Ronaldo’s unique NFT on Sorare. When the cryptocurrency market meets the physical world. We told you about it a few months ago, Cristiano Ronaldo’s unique card on Sorare continues to break all records. Launched in-game, it has joined the traditional world by being the subject of an auction in the famous Bonhams house. And a new record has just been broken. A...

What is a DAO or decentralized autonomous organization?

A decentralized autonomous organization, commonly abbreviated to DAO, is an automated organization whose governance rules are immutably and transparently recorded in a distributed registry. It is a decentralized application that operates through one or more smart contracts. Characteristics and advantages of a DAO A DAO is generally like a traditional joint-stock company. A DAO uses a system of...

Metaverse: five questions about Facebook’s new virtual world

Facebook has renamed itself “Meta” to better underline its strategic shift towards the metaverse. This 3D universe could transform the Internet. Facebook is making a strategic shift. Born as a social network, Mark Zuckerberg’s company no longer wants to be simply a group of mobile applications. It now intends to become a company of the metaverse, even going so far as to rename...

Application migration: a journey into the cloud

Application migration is an important part of any company’s cloud journey. There are five main approaches to migrating applications to the cloud: rehosting, refactoring, overhaul, rebuild and replacement. Each of these approaches requires minor adjustments based on the details of the specific application migration. In some cases, you may need to split an application and use multiple...

Some thoughts on smart contracts

The notion of smart contracts, a translation of the American notion of smart contracts created in the 1990s by Nick Szabo, is currently undergoing a major boom, particularly due to the development of blockchains. Many companies are touting the advantages of smart contracts. However, from a legal point of view, these contracts could pose more problems than traditional contracts. In 1996, Nick...

App development: A major asset for the digitalization of your company

A mobile application is an element that will allow you to reinforce your ecosystem of digital communication tools that you may already deploy. Indeed, it will be complementary to your website, to your different pages on social networks and online review sites and to your Google My Business description. Generally, having a mobile application for your business is a sign of strong digitalization...

Discover Mobile Application Development in 2021

With the change in the way people consume information, any person is likely to ask any company to provide them with all the information they are looking for about its products and services. An effective communication strategy is therefore to get directly into your prospects’ mobile devices so that you can present them your offer with a single touch of the finger, without going through a...

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