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Breaking the Bitcoin prejudice

The crypto-money of the dark web, only used by traffickers and dealers: this is an image well anchored in the collective imagination. Yet the figures speak for themselves: less than 1% of the transactions carried out on the market are illicit. So why this bad reputation? A free currency, with no state or bank control The creation of Bitcoin responds to a specific need: to benefit from a payment...

Augmented or virtual reality, a promising market?

In 2020, the global market for virtual and augmented reality (VR-AR) goods and services should reach $ 18.8 billion (including $ 3.3 billion in Western Europe), an increase of 78.5% compared to last year. IDC anticipates an average annual increase in the market value of 77% through 2023. Known through Snapchat filters or the Pokémon Go smartphone game, augmented reality continues to appeal to...

Mobile Application Development Platforms

With the development and change of the Internet age, the use of mobile devices has increased considerably. The increasing use of mobile devices has led to the development of many different categories of mobile applications. People who want to develop mobile applications with little or no coding knowledge can use mobile application development platforms. 2020 and 2021 promise to bring a big year...

Blockchain: definition and application of the techno behind Bitcoin

Blockchain is one of the technologies to watch in the years to come. It could revolutionize several sectors of the economy, starting with banking and insurance. Blockchain is one of the buzzwords in the world of technology. All sectors are starting to work on concrete use cases, but few players can claim to have developed revolutionary solutions. For good reason: blockchain technology is still...

What is MVP and why is it Important in Entrepreneurship?

The meaning of MVP is the Minimum Applicable Product. In other words, you get feedback for your product before the customer reaches the best. Sometimes we have an idea that we want to realize. In fact, we sometimes want to change the world we live with these ideas and to make it even better. However, even if we trust our ideas, we are afraid to step in because we do not know how this will happen...

Blockchain technology with the power to radically change societies

In the old days, the Internet was a platform where things were mostly non-material, at least in theory. We could send or receive e-mail, reply, post in several forums or read different articles. Today, we connect our most valuable assets in an encrypted way to networks that cannot be silenced and intervened and blockchain networks. In the coming years, blockchain technology will radically change...

Digital Strategy: How Can You Align Your Digital Strategy with Your Business Goals?

Nowadays, digital transformation is an important agenda for businesses. Today’s technology makes the technological means of businesses more than software and hardware. To not become irrelevant in their environment, businesses acknowledge their need for digital transformation which requires a solid digital strategy. However, what is a digital strategy anyway? What are the components of it...

Customer Engagement: Definition, Initiation and Improvement

Nowadays, brands are tend to offer more customized and value based ways of interactions more than ever. Audiences are the subject of thousands of messages which underline the keen interest of companies on them and carry the sense of care. The product on its own become to stay in the background and values come to the forefront. Why did brands change their course of interaction into a more personal...

From Defining to Remaining: Audience Building in Depth

Either you would like to communicate your personal brand or enhance your client reach, defining your audience or creating one is crucial to achieve your business goals. Audience building is necessary when someone or a brand would like to communicate their creative work, campaigns or experiences publicly. We are living in the age of data thus; we are able to build smart audiences with meaningful...

The New Pioneers of Digital Marketing: Creators

If you are somehow engaged with digital marketing environment or even you are not, you may have heard of the term of creator recently. Social media pioneers are boosting or opening new creator programs to support creative individuals who are capable of producing exciting and authentic content without the need of huge budgets or corporate support while brands are also enthusiastic about working...

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