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Airdrop, an effective marketing strategy for crypto currencies?

The Stellar Team published on its website, on November 6th, the most important crypto monetary airdrop ever made. “We are delighted to announce the largest distribution of Stellar Lumens to date: a 500 million lumens XLM distribution to users of the leading digital wallet provider, Blockchain. This airdrop will promote the Stellar name and technology to the 30 million users of the...

Augmented Reality Filters As “Drive to Store” Tools

To generate quality in-store traffic, drive-to-store strategies must be carefully implemented. Since today there are many tools available to companies to drive such a strategy, it is essential to succeed in standing out from the crowd. In order to achieve this, the Instagram, Snapchat or Facebook filters are an indispensable tool that must be learned to use correctly. So, how can you boost your...

E-commerce and e-logistics development, an inseparable binomial

E-commerce in barely a decade has become established and part of everyday life.  According to Médiamétrie’s Internet Usage Observatory, 41 million Internet users made online purchases during the 2nd quarter of 2020. That’s nearly 1 million more cyber-purchasers than in the 2nd quarter of 2019. Figures that make you dizzy! For Jamila Yahia-Messaoud, Director of Médiamétrie’s...

Booming trends: big data, cloud computing and bitcoin

To understand what tomorrow’s web will be made of, we need only look at the trends that are emerging and becoming increasingly important today. The big data It was the buzz word of the year 2013. The management of big data was even considered as one of the great challenges of the decade 2010-2020. Today, it is happening. Every day, a very large amount of information is aggregated on the...

How to stand out with e-commerce development?

E-commerce has become a part of consumers’ lives without our paying attention to it, and we realize our desires and wishes in a flash, everything goes faster! You just have to wait a few days or even sometimes only a few hours to receive what you have just bought. Consumers have become very demanding because sites are multiplying on the web, which creates total competition! So how to stand...

Gestures strategies to encourage incoming demand with chatbots

Prospecting is good. Having an incoming request that doesn’t require any effort from you is better. While many would like to have customers rushing to their door, few take the time to set up certain systems that would allow them to foster inbound demand. Let’s focus on a few processes to make sure that you don’t have to go “chasing” customers anymore, but that they...

The 2nd release of aQuest introduces Bounty Campaigns

After the development of a first version of aQuest, it is a great pleasure today to announce the publishing of a new release of our platform, with the introduction of Bounty Campaigns. The first campaign types implemented are Facebook and Twitter and others will follow. AQuest is a unique decentralised app that pays you for completing a certain task. AQuest let creators build marketing campaigns...

Customer Engagement: The Mission of Community Manager and the Social Media Manager

Community Manager, this new function plays a major role in customer engagement. In just a few years, the function has become a key position in the company given the changes in social networks and the economy. The Community Manager leads a community on the web. He represents a brand, an organization or a product on the Internet by playing the role of ambassador. In the beginning, his missions...

How does artificial intelligence transform the customer experience?

Customer experience professionals were among the first to adopt artificial intelligence. AI is reinventing the way a company operates and how it relates to consumers. It enables a more personalized customer experience that is better adapted to their needs. Here are a few points where the customer experience takes full advantage of artificial intelligence. Artificial intelligence has been gaining...

Test the startup idea with a Minimum Viable Product (MVP)

The MVP (Minimum Viable Product) is the minimum product that meets the expectations of your target. In 2011, this notion was popularized by Éric Ries in his book “The Lean Startup“. The MVP is characterized by its simplicity and a limited number of functionalities. As the product created is minimalist, you are able to offer new versions quickly. It is therefore a very interesting way...

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