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Blockchain: Hype or Opportunity?

What crypto technology can really do and how companies are already using it today. Blockchain applications are considered a megatrend of the coming years. The cryptocurrency Bitcoin has helped the blockchain technology behind it to gain popularity. Many companies are interested in the principle of blockchain, but the technology is not very tangible. What are companies already implementing and...

Initial Coin Offering ICO: A rocket fuel for the start-ups

A new financing model is doing the rounds in the start-up scene. ICO (Initial Coin Offering) makes it easy to acquire large sums of investment in a short time. Does ICO have the potential to establish itself as a significant alternative to traditional financing methods or is it an investment bubble? Does the state need to intervene in a regulatory way? What is an ICO? Initial Coin Offering (ICO)...

Develop and monetize DApps

Powerful DApps mediate between a blockchain and the outside world in a decentralized, autonomous, and independent manner. DApps really bring a blockchain to life, and if planning, development, and testing are done right, DApps can be successfully monetized. DApps, or decentralized applications, are a distinctive feature of the blockchain ecosystem. DApps act as the front end for smart contracts...

Literature and Examples: Enterprise Gamification

Definition and application The term ‘Gamification’ was coined back in 2002 by Nick Pelling, a British-born computer programmer and inventor, and hit the mainstream thanks to Foursquare in 2009. By 2011, it officially became a buzzword when Gartner added it to its ‘Hype Cycle’ list. Gamification makes it possible to present complex content in a playful and simple way. Thanks to...

Functionality & advantages of smart contracts in the blockchain explained simply

Distributed ledger technologies (DLT) are considered key technologies. Blockchain technology is the focus of experts. This could optimize numerous processes in the future and place decentralization at the center. Such a blockchain is a kind of decentralized and forgery-proof database. The use cases of such a register are diverse, but a particular focus on the part of companies is on the...

What is a digital strategy and how to increase the company’s success?

Digital strategy is defined as a company’s strategic plan that focuses on the application of digital technologies. It is part of the overall business strategy. The goal is to increase the company’s success using digital technologies and to develop new business opportunities. Overview As a company, it is not enough to simply acquire new digital technologies and thus respond to...

Three central elements for artificial intelligent driven automations in companies

Seemingly overnight, the economic recovery from the pandemic has begun. But with it comes increased pressure on companies to develop and implement a successful automation strategy. Companies need to move forward with their plans for Robotic Process Automation (RPA) and its AI-driven sister Intelligent Automation (IA). But how can organizations harness this momentum quickly and efficiently? Until...

Augmented reality: Where AR is helpful in business

Augmented reality: The technological fusion of reality with virtuality and its use in business is becoming more significant. It is moving from science fiction to science fact, designed to speed up business processes, increase quality and reduce costs in the long term. Whether industry, logistics, services – augmented reality (AR) is influencing the world of work. Find out what augmented...

What is DeFi – and how can you get involved?

With Decentralized Finance, a new and independent financial world is developing on the internet. Many see the so-called DeFi sector as an opportunity to break free from banks and financial institutions. Others hope to make a quick buck. But how does DeFi actually work? What can go wrong – and where do you start? It has been over ten years since the mysterious Satoshi Nakamoto introduced the...

What are NFTs and why do people pay huge sums for them?

A cat GIF for $600,000, please! There are three capital letters – NFT – that you can read about everywhere right now. Fynn Kliemann is selling jingles, FC Bayern München licensed NFT player cards, the band Kings of Leon is releasing their album as an NFT, Christie’s, the world’s most famous art auction house, sold a digital painting for $70 million some time ago and even...

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