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INFLUENCE MARKETING: WHICH AMBASSADORS FOR YOUR REPUTATION?

Thanks to influencers, the often impersonal and institutional tone of corporate communication is over! This contact is facilitated (even encouraged), which is why, in 2020, the global market for influence marketing will be worth 20 billion dollars compared to 6.5 billion in 2019. Influence marketing is attracting more and more companies that rely on exposed profiles and attractive communities...

The blockchain: a decentralized, tamper-proof and secure database

Blockchain. This word is everywhere. The media has been covering this topic regularly for a few years now, but what is it really about? Is it a “revolution,” as the newspaper Le Point put it? Could this technology “change the world” as The Economist titled it a few months ago? Deciphering a phenomenon that raises many questions. We have all heard about Bitcoin digital...

Cryptocurrency, a madness?

Cryptocurrencies are making the headlines in the media and social networks, especially since when the price of Bitcoin took off. The crypto currencies have multiplied on the market. To meet the demand for these virtual currencies, renowned companies have decided to invest in them, others want to take advantage of this wave for their business and contribute to the emergence of crypto currencies...

The 10 key steps to define your digital strategy

In 2020 the question is no longer “Should I or should I not implement a digital strategy for my company? “because, beyond being a matter of course, it has become essential for the development of your business. The question to ask is “How to define a digital strategy adapted to the new behaviors and uses of my customers and to the evolution of the market? » First of all, we hear...

1st release of aQuest app has been published on Enkronos Apps platform

We are proud to announce that the 1st release of aQuest has been published on Enkronos Apps. This is a great day for all aQuest team and followers! aQuest is a unique decentralised app that pays you for completing a certain task. With aQuest you can create powerful marketing campaigns that focus on paying or rewarding its participants. Participants are required to finish a simple task in order to...

Cloud computing: what’s the point?

Cloud Computing consists of outsourcing the storage of your data and software on servers accessible from the Internet. It thus has a dual objective: to relieve the user of server issues and allow him to have his data and tools available wherever he is, as soon as he has an Internet connection. Cloud Computing may seem to concern only a few new technology enthusiasts and web startups. Error! It is...

The trading of crypto money: a phenomenon that hasn’t stopped

If crypto money has made a lot of noise in recent years, and especially Bitcoin, it is often difficult to get involved, whether out of fear, lack of time, or lack of knowledge. The market remains risky but has been more than profitable for many investors. A few advices are to be taken into account before embarking on the adventure. The difference between trading and buying To begin with, you...

Big Data, the new digital revolution for businesses

Access to Big Data thanks to advances in Artificial Intelligence is driving the modern revolution in a discipline that is very much in vogue in businesses: Data Science. Why should we be interested in Big Data? Big Data, the term used to describe the influx of digital data from a plethora of sources, is becoming increasingly popular in society. Coupled with advances in Machine Learning...

Cloud and mobility: the new challenges

Mobility is a major challenge facing companies. Today, more than ever before, businesses are resolutely committed to being mobile, as new technologies have made it much easier for people to work on the move. New technologies are now opening up the possibility for companies to develop their mobility. They have everything to gain from it! The development of the Cloud and SaaS (Software as a...

From Artificial Intelligence to Neuroscience

Who can, today, predict the limits of technological progress? Machines have already begun to replace Man in some of his tasks and, for him, to be augmented by neuroscience and artificial intelligence. The technological revolution is well and truly underway. While the technological revolution continues to run, artificial intelligence is still developing. Robotics and neuroscience dominate the...

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