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A crypto renaissance in the 2021s

It has been ten years since cryptographic currencies began to gain importance in the financial world and many countries are still a little uncertain about the future of this new form of transaction. Bitcoin is located in a digital environment. It is an algorithm that records a chain of transactions in a peer-to-peer network and is itself decentralized. It all started in 2009, when Bitcoin was...

E-commerce: how to build customer loyalty?

E-commerce sites are multiplying on the web, giving free rein to the competition! So how to stand out and build customer loyalty? According to Forbes 4th quarter 2019 Internet Usage Observatory, 38.2 million Internet users have already made online purchases, i.e., 88.2% of them. This represents 822,000 more cyber-buyers than a year ago. Always use what’s new It attracts customers to your...

Questions to ask before launching an application

The new generations navigate with recognized ease on their mobile. Smartphones have become powerful in barely a decade, and it must be acknowledged that applications are essentially part of this craze. Whether games, everyday applications or even social networks, they are becoming ubiquitous in the use of the Internet. Launching an application for a company can increase its visibility to...

Ecommerce development: an unexpected journey?

Europe had more than 192,000 active merchant sites in 2019 with a turnover of 103.4 billion euros. A vast market that has enough to attract established professionals or those who want to get started! The web has become more of a commercial platform than a simple showcase. If you plan to create an online store to boost your sales, here are the different steps you need to follow. The preparation of...

Follow the mobile applications sector

With the advent of the Internet in the late 1990s and the cell phone boom in the early 2000s, a new market emerged: that of mobile applications. These are software applications developed for a mobile device, smartphone or tablet. How many are there? How big is the market? Focus. Industry figures In 2014, the global market for mobile applications was worth $86 billion, a figure that grew by 27%...

Chatbot: a tool to improve the customer experience

Chatbots multiply over the years. It is defined as a conversational agent installed most of the time on an instant messenger. Chatbots allow you to communicate directly with a customer for after-sales service or purchasing advice. All of the largest online sales platforms develop chatbots on their site to improve the customer experience but also to save time with their teams. WIDE, a digital...

Artificial intelligence at the service of the company

Artificial intelligence (AI), in the field of business, is characterized by an autonomous computer program capable of learning and giving orders to an executor. According to Les Echos, there should be an increase in national productivity of more than 20% by 2035 thanks to AI. It has gone through many stages, until it has reached a stage of evolution that can go beyond man, and thus become more...

How can you improve your company’s digital customer experience?

The customer experience is a fundamental factor in a company’s marketing strategy, helping to define the expectations and needs of its consumers and to strengthen ties. It is defined as the set of emotions and feelings felt by customers throughout their journey to purchase a product or service. A source of influence on satisfaction and loyalty, it risks tarnishing the company’s image...

The minimum viable product: exploiting potential while reducing risk-taking

Many startups spend years refining a product idea, develop their marketing concept, and invest a lot of money in production: they then go to their potential customers and present the finished product to them. If the target group does not show the expected interest in the product, the young company often disappears from the scene. Without being able to market the product, it is impossible to break...

Augmented or virtual reality, a promising market?

In 2020, the global market for virtual and augmented reality (VR-AR) goods and services is expected to reach $18.8 billion (including $3.3 billion in Western Europe), an increase of 78.5% compared to this year. IDC anticipates an average annual increase in the market value of 77% until 2023. Known through Snapchat filters or the Pokémon Go smartphone game, augmented reality continues to appeal to...

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