3 days ago

Things to Do to Not Abandon Cart in E-commerce

By gluca

In digital platforms, digital strategy, ecommerce, news

3 days ago

6 Min read

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29September

In e-commerce, it is a common problem for e-commerce businesses that customers leave products in their shopping cart and leave without completing the purchase. This issue occurs when customers intend to purchase but the purchase is not completed due to problems with the checkout process or unexpected shipping costs. E-commerce businesses should focus on improving the customer experience and...

4 days ago

Big data: The fuel of the digital age

By gluca

In big data, digital strategy, news

4 days ago

5 Min read

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28September

In recent years, big data has become a buzzword in the tech industry, and for good reason. It’s the key to unlocking new insights and opportunities that were never before possible. Big data is simply the collection and analysis of large and complex datasets. It can come from a variety of sources, including social media, search engines, customer transactions, and sensor data. Big data is...

6 days ago

What is SaaS in 4 topics? What are the benefits?

By gluca

In cloud applications, digital platforms, digital strategy, SaaS

6 days ago

5 Min read

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26September

SaaS: Software as a service. It is a distribution model in which you purchase any software you use and use it as a periodic subscriber to the “service” of the software manufacturer, rather than an infrastructure where you provide all the resources it needs to run. Of course, the popularity this model has gained in the industry is not a coincidence. We would like to talk about some of...

2 weeks ago

What is Decentralized Science (DeSci)?

By gluca

In DeFi, digital platforms, digital strategy, news

2 weeks ago

5 Min read

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19September

Image credit: Image by benzoix on Freepik DeSci (Decentralized Science) is an approach that enables sharing scientific data and research more openly and transparently by using decentralized technologies such as blockchain and peer-to-peer (P2P) networks. The decentralized science movement is designed to eliminate existing barriers to access and participation in scientific research and centralized...

3 weeks ago

What Does Metaverse Mean for Gamers?

By gluca

In metaverse, news

3 weeks ago

7 Min read

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14September

Games are one of the most basic digital content that enables technology to make significant leaps. High-performance hardware components and virtual reality glasses are further improved both technically and structurally with each new version to provide gaming enthusiasts with more impressive and immersive experiences. The metaverse, which technology authorities define as “The next big...

3 weeks ago

The impact of Web3 on brands’ approach to content, marketing and advertising

By gluca

In news, web3

3 weeks ago

6 Min read

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12September

With Web3, a period awaits us where brands will focus on interacting with communities rather than demographic targeting, and will stand out with reward and loyalty programs, Web3 advertising models and NFT marketplaces.  So far, we have told you many times about the value that Web3 will create for brands through our articles. We even shared a roadmap to create an immersive brand experience...

3 weeks ago

The metal collar of marketing: Artificial Intelligence

By gluca

In artificial intelligence, news

3 weeks ago

5 Min read

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08September

We are all aware of the fact that there is not a single area where artificial intelligence cannot be integrated. So to speak, these disproportionately talented software quickly adapt to all levels of professional life. So, how does artificial intelligence find a response in the marketing universe? In which areas is it most used? What awaits us in the world of tomorrow? If the world has not seen...

4 weeks ago

Influencer Marketing 2.0 for E-Commerce

By gluca

In Influencer Marketing, news

4 weeks ago

10 Min read

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05September

Influencer Marketing refers to the marketing of brands through social media influencers (influencers) to reach their target audience. This method helps brands increase brand awareness and sales by delivering their products and services directly to potential customers. In order to do influencer marketing, first of all, it is necessary to determine the target audience and determine which...

1 month ago

The Wolf of Wall Street officially enters the NFT market

By gluca

In blockchain, digital platforms, digital strategy, fintech, news, nft

1 month ago

4 Min read

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01September

The Wolf of Wall Street returns, which tells the story of scumbag stockbroker Jordan Belfort, who gets rich by defrauding investors. The movie starring Leonardo DiCaprio enters the world of NFT. Source: 2013’s The Wolf of Wall Street, in which Leonardo DiCaprio plays the corrupt stockbroker Jordan Belfort, reached cult status not only among the films that did not win an Oscar for Best...

1 month ago

8 topics that shape cyber security strategies…

By gluca

In cybersecurity, news

1 month ago

7 Min read

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31August

Business world; Cybersecurity is becoming more important as we embrace breakthrough technologies such as artificial intelligence, blockchain, biometrics, hyperconnected systems and reality to you. KPMG’s “Cyber ​​Security Considerations” report highlights eight of the most important issues to consider this year for businesses aiming to incorporate cybersecurity into all their strategies and...