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NFTs: Bitcoins for art

Nonfungible tokens or NFT as they are commonly known have become a buzzword not only for crypto enthusiasts but also for artists and investors. It has become one of the most lucrative territories to invest in the blockchain space. What made them famous and what makes it easy for you to enter this territory of profitability? Let us find out. NFT stands for Non-Fungible Token. In...

Beyond Bitcoin, smart contracts and Ethereum

To understand what the Blockchain is and how it works, it is necessary to go back to the source, that of Bitcoin. For users, Bitcoin is a peer-to-peer (P2P) network that allows money to be transferred as easily as sending an email, without the need for a central entity, such as a bank. Bitcoin is a shared ledger, or registry, on which transactions are recorded. “Shared” because...

10 Tips for creating interesting content for audience building

Have you ever started writing an article or a post and suddenly wondered if anyone will ever read it? Content creators working in trendy businesses (tourism, travel, food, culture) don’t need to dig too deep to write something interesting. Here are 10 tips for creating content for your site! In 2021, Chartbeat did a study indicating that most readers read only 60% of the content they see...

Master the art of micro-conversion in e-commerce

Marketing automation is at the heart of web businesses. We talk all the time about the buyer’s journey, the marketing funnel, segmenting our contact list and automating the entire process. And it works, or we wouldn’t be here. You can make this process even more powerful for your e-commerce business if you pay little attention to micro-conversions. Segmenting your buyer list is a big...

How to develop decentralized DApps with the Ethereum Blockchain

The first use of the Blockchain was indeed for cryptocurrency, but Satoshi Nakamoto foresaw a wider range of applications. The emergence of Ethereum has changed the way blockchain is perceived. Ethereum is the blockchain made for the development of decentralized applications DApps (Decentralized Applications), other blockchains are made for making cryptocurrencies with more advanced token...

Set up a contest: a new era of social marketing

Competition is fierce to catch the eye of prospects and can turn them into customers. To capture an ounce of attention and interest, there are some particularly effective tools. Contests are one of them… Let’s see why and especially how to take advantage of them. The objectives of a contest As with any action, it is important to know precisely why you are setting it up and, above all...

Why create a mobile application: discover how your company will dominate its field of activity!

In 2016, mobile traffic became more important than the traffic generated by desktop and laptop computers. Since then, this trend has largely been confirmed. Considering this, it seems crucial to include mobile in your marketing strategy. Creating an application, for example by working with a mobile app development agency in Paris, can be one way to do it. This is exactly what we will see in this...

What are the pitfalls for an AI project in a company?

AI is trendy, it’s a fact, and in front of all the communications made on the subject, many business leaders have launched initiatives on the subject. However, the different studies show that many projects remain at the prototyping stage for the moment, due to different pitfalls and/or constraints that companies need to address before moving on to larger deployments. Here are the 4 pitfalls...

Prerequisites for a successful digital transformation

The sooner you measure the impact of these transformations, the sooner you can implement measures to take advantage of these changes rather than suffer them. Getting started is good…getting ready is better! Here is the list of prerequisites for the success of your project. 7 Prerequisites for a successful digital transformation These are a few reminders that may seem obvious but are still...

GUARANTEE TRANSPARENCY AND TRACEABILITY THANKS TO THE BLOCKCHAIN

Transparency and traceability are the values that blockchain guarantees to secure and track products and their quality. The values of transparency and traceability are found in all societal structures. They are the subject of a constant quest because they represent one of the guarantees of respect for democracies. The demand for political transparency is rooted in Athenian democracy, where all...

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