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Artificial intelligence: an opportunity for business?

Artificial intelligence: this is a subject that is causing concern and a lot of ink to flow. How can companies use it to improve their management system and their turnover? For the third consecutive year, the think and do tank Impact AI, accompanied by IFOP, has published the results of its study on the awareness and image of artificial intelligence (AI) among the European. This survey highlights...

The dark side of cryptocurrencies: a new tax haven?

Crypto currencies have recently made headlines as a new way to invest money. Is all that glitters really gold? The short answer is no. While you may have heard that crypto-currency helps people reduce their tax liability and take advantage of an unregulated decentralized banking kingdom, the truth is that crypto-currency is not the best option if you are looking for a new tax haven. Your assets...

Influencer marketing: how much does it cost?

Influencer marketing is booming. It now affects practically all sectors: fashion, beauty, travel, lifestyle, decoration, culinary, but also high-tech, e-health, financial services, responsible consumption, social and solidarity economy, culture, sport, well-being… Two or three years ago, nano influencers, with less than 10,000 followers, were accessible to small brands for collaborations...

Blockchain: a revolution for online advertising?

Currently, transactions around advertising space are being replaced by programmatic advertising. The development of artificial intelligence also makes traditional advertising obsolete. This is why advertising is increasingly done online with efficient means. One of these is blockchain, which will revolutionize advertising on the web. Blockchain, for greater efficiency The blockchain is a tool...

Customer engagement: How to keep your customers on your website?

Given the abundance of supply and the ease of access to countless suppliers, customers are becoming versatile, and it is difficult to build loyalty when they can access the offer of their small neighbors in a few clicks. Engagement therefore takes on its full meaning for digital channels, and not only. This involvement can be manifested in different ways. An engaged customer is a customer who...

Artificial Intelligence: where do we stand?

Artificial Intelligence (AI) is at the heart of the debate. Many are enthusiastic, others warn, such as Elon Musk, Bill Gates or Stephen Hawking… AI raises many questions: What is the state of the art? How is it defined? What are the next steps and finally what latent changes will impact our society? This article takes up the reflections we have had in the think tank we have created, where...

Mobile application development: the top 9 factors to consider.

These days, we are aware of how mobile applications are transforming industries and businesses. This blog focuses more on the key factors to consider before developing a mobile application for your business. Mobile app development is booming like never before. With the invention and innovation of new mobile devices and operating systems, it has become absolutely imperative for every business to...

Decentralization of mobile gaming with Blockchain technology

The invention of Blockchain 2.0 has paved the way for many things, thanks to its smart operation, Blockchain 2.0 is efficient, fast and cheap to use, that’s why many businesses are created on it. The year 2017 has been a good year for the widespread adoption and use of blockchain and its crypto currencies. It was in this situation that the EON team came together to work on designing a...

From chatbots to consumer insights

We marvel every day at the potential that these conversational robots have from a marketing point of view. What interests us most about chatbots is their ability to produce consumer insights for brands, especially (and logically) among the under 35s. This is due to new consumer behaviors and the very nature of chatbots. Introduction to chatbots Natural language processing This is a field of...

Augmented reality filter: how to use it for your business?

Augmented reality filters are a sensation! Brands have understood this and have decided to take advantage of this new technology to support their growth. But to succeed in using augmented reality to highlight your products and convey a powerful and positive brand image, here are a few tips to follow! Augmented Reality Filter: How to take advantage of it? 1. What is an Augmented Reality filter...

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