In recent years, big data has become a buzzword in the tech industry, and for good reason. It’s the key to unlocking new insights and opportunities that were never before possible. Big data is simply the collection and analysis of large and complex datasets. It can come from a variety of sources, including social media, search engines, customer transactions, and sensor data. Big data is...
SaaS: Software as a service. It is a distribution model in which you purchase any software you use and use it as a periodic subscriber to the “service” of the software manufacturer, rather than an infrastructure where you provide all the resources it needs to run. Of course, the popularity this model has gained in the industry is not a coincidence. We would like to talk about some of...
Image credit: Image by benzoix on Freepik DeSci (Decentralized Science) is an approach that enables sharing scientific data and research more openly and transparently by using decentralized technologies such as blockchain and peer-to-peer (P2P) networks. The decentralized science movement is designed to eliminate existing barriers to access and participation in scientific research and centralized...
Games are one of the most basic digital content that enables technology to make significant leaps. High-performance hardware components and virtual reality glasses are further improved both technically and structurally with each new version to provide gaming enthusiasts with more impressive and immersive experiences. The metaverse, which technology authorities define as “The next big...
With Web3, a period awaits us where brands will focus on interacting with communities rather than demographic targeting, and will stand out with reward and loyalty programs, Web3 advertising models and NFT marketplaces. So far, we have told you many times about the value that Web3 will create for brands through our articles. We even shared a roadmap to create an immersive brand experience...
We are all aware of the fact that there is not a single area where artificial intelligence cannot be integrated. So to speak, these disproportionately talented software quickly adapt to all levels of professional life. So, how does artificial intelligence find a response in the marketing universe? In which areas is it most used? What awaits us in the world of tomorrow? If the world has not seen...
Influencer Marketing refers to the marketing of brands through social media influencers (influencers) to reach their target audience. This method helps brands increase brand awareness and sales by delivering their products and services directly to potential customers. In order to do influencer marketing, first of all, it is necessary to determine the target audience and determine which...
The Wolf of Wall Street returns, which tells the story of scumbag stockbroker Jordan Belfort, who gets rich by defrauding investors. The movie starring Leonardo DiCaprio enters the world of NFT. Source: 2013’s The Wolf of Wall Street, in which Leonardo DiCaprio plays the corrupt stockbroker Jordan Belfort, reached cult status not only among the films that did not win an Oscar for Best...
Business world; Cybersecurity is becoming more important as we embrace breakthrough technologies such as artificial intelligence, blockchain, biometrics, hyperconnected systems and reality to you. KPMG’s “Cyber Security Considerations” report highlights eight of the most important issues to consider this year for businesses aiming to incorporate cybersecurity into all their strategies and...
Photo credit: Freepik The sixth edition of the Technology Report, prepared by Softtech every year with the predictions of experts in their fields, has been published. According to the Technology Radar in the report; far from slowing down, digital transformation will gradually increase the volume it occupies in our lives. So much so that there are only two years left before artificial intelligence...