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Social media’s most influential influencers and brands are changing

Continuing its rapid growth in recent years, influencer marketing is expected to reach $ 16 billion by 2022. The last five-year compound growth rate of influencer marketing strategies, which has shown a rapid rise in recent years, has been recorded as 37 per cent. While 75 per cent of brand managers say they will allocate a budget for influencer marketing strategies in 2022, it is a matter of...

Fintech’s Digital Transformation

The integration of new technologies into our lives has reshaped our daily behavior and many sectors have focused on developing new products and solutions to adapt to the new routines of their users.  Technological advancements offered for the benefit of humanity are rapidly adopted by the business world and used in the development of new products and services in the creation of modern...

Blockchain technology is a shining star for companies

Blockchain technology, which has been widely heard by the cryptocurrency industry, has been used by the world’s giant companies for some time and is rapidly becoming widespread. Blockchain solutions provide significant advantages and positive changes not only for companies but also for consumers. 1-What does Blockchain technology do? Nowadays, when the importance of information and data...

What is Play to Earn?

Play to Earn refers to a new type of video game. In traditional video games, the aim of game studios has been to earn as much money as possible from the player. For this reason, even the Pay-to-Win system was introduced to multiplayer online games, and players who contributed financially to the game were rewarded with in-game advantages. Play-to-Earn games, on the other hand, make the player a...

What is Online Advertising? What are the Types and Advantages?

In the changing and developing world, technology has changed the way of doing business, doing, and functioning as well as changing human life in all dimensions. Advertising is one of the sectors that get its share of this change. In this article, what is Online Advertising? we will answer the question. The change and development in digital technology has greatly transformed the advertising sector...

How the top 4 audit firms are entering the blockchain industry

Almost all cryptocurrencies run on blockchain infrastructure. This infrastructure is the basis of various advantages that cryptocurrencies offer, such as security and decentralization. For this reason, it is important to analyze the development of the cryptocurrency market, especially Bitcoin, not only in terms of price but also in terms of its infrastructure. Because the most important feature...

How can blockchain be used to heal the planet?

Cryptocurrencies are taking the world by storm. It started with Bitcoin and has continued with the creation of more than 2500 cryptocurrencies. One of the biggest contributions of this craze has been introducing humanity to blockchain technology. In short, blockchain technology, which we can define as an unalterable archive that records all transactions, which can be public or private, performed...

iNFT: The birth of a new standard for Intelligent and Interactive NFTs

Metaverse; The first person to come up with the word is author Neal Stephanson. Because in his work ‘Snow Cash’ written in 1992, while using this expression, he explains that reality is presented in an augmented way on the internet. The term metaverse, which is an abbreviation of the meta-universe, is nowadays also referred to as the ‘next generation internet’ according to...

Vitalik Buterin Explaining How Smart Contracts Work

Image source: Smart contracts (Smart Contracts) in the financial markets, especially in the cryptocurrency market, are computer-generated transaction protocols. With the introduction of blockchain technology into our lives, contracts such as transactions, agreements, legal texts between parties are written on lines of code; the intermediary brokers are removed and the bureaucratic processes of...

Metaverse and the future of work

It is the buzzword, undoubtedly the most talked-about word of the moment: Metaverse. Day in and day out, companies of all kinds announce their landing in this dystopia -supposedly- come true. From the world of fashion to real estate, from retail to automotive, they all announce their intention to find their virtual place in this parallel reality. Criticism is levelled at the context of its...

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