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Training in Big Data: how to do it?

Big Data is a discipline that studies the management and analysis of large volumes of data. Accessible in general with a bachelor’s degree, diploma courses in Big Data are also open to professionals. The most important thing, in this case, is to know how to choose the right training and a quality center. Big Data is considered one of the biggest IT challenges of our time. More and more...

E-commerce, a solution for local trade?

The health crisis that we have experienced has shaken our consumption habits and accelerated certain trends that were already developing before the pandemic. Thus, we have seen e-commerce reach new records. According to the consulting firm Oliver Wyman, its growth in Europe has tripled by 2020. In Europe, e-commerce will represent 13.4% of retail trade in 2021, according to a study by FEVAD. But...

Data Analytics: the keys to a new generation of solutions

In today’s hyper-competitive, data-driven environment, companies need to collect relevant information and make strategic decisions as quickly as possible. This demand for agility requires a drastic reduction in the time between data collection and the generation of information directly useful for decision making. Traditional analytics solutions are not designed to deliver results so quickly...

AI: robot-generated content vs. human-generated content

What are the advantages of human-generated content vs. bot-generated content? AI Update 2019 has seen deep questioning and growing anxieties about the threats posed by AI. This climate could have profound implications for the future of SEO writing. Last February, the creators of an AI-based text generator called GPT2 created controversy by materializing fears that content generated by Artificial...

Digital content creation and management: the levers of unprecedented digital experiences and opportunities

As more and more operations and transactions move online since the onset of the health crisis, there is an increased need for technology to deliver the right digital experience. In particular, the myriad of content that the enterprise creates and uses must be nurtured into a quality digital experience for users – whether customers or employees. In addition to helping companies adapt...

Cloud computing: what is it and why use it?

According to an IDC study, cloud computing now accounts for more than one-third of all digital spending worldwide. Traditional and in-house IT spending continues to decline. Workloads continue to shift to the cloud, public or private because of its many benefits. The Gartner Group predicts that half of the world’s businesses that currently use the cloud will have moved to the cloud by 2021...

WEB DEVELOPER: HOW TO BECOME ONE?

What is a web developer? What are his missions? How do you become one? If you are interested in this job, you are at the right place. As a computer technician or engineer, the web developer oversees designing websites, web applications or software… In short, “intelligent solutions”. Even if computer science and the web are such vast universes that it is complicated to be an...

THE UX OFFICE: A WORLD OF GAMIFICATION

Gamification, or the art of introducing processes borrowed from video games, can greatly improve your users’ engagement. Why, how? Let’s explore the concept! INTRODUCTION In 2020, the video game industry will be worth $125 billion, which is the GDP of a country the size of Ukraine. Let’s face it: we all play or have played, video games. The average age of a gamer is 35, and one...

DATA: THE NEW FACE OF CUSTOMER RELATIONS FOR E-COMMERCE

In the space of a few years, data has become the new battle horse for retailers and is revolutionizing customer relations by optimizing the customer experience. In the context of digitalization of customer journeys and driven by developments in the processing and targeting of prospects and consumers, we are witnessing a convergence of the various forms of customer data to create a new ecosystem...

INFLUENCER MARKETING: JUST A FAD OR A REAL STRATEGY?

Influencers, trendsetters, opinion leaders… So many terms that are flourishing on the web to designate the actors of a fast-growing strategy: influencer marketing. So, is it just a fad or does it have a real impact on consumers’ buying behavior? In the beginning, there were affiliation and sponsorship programs that were initiated 20 years ago and represented real levers for traffic...

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