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The minimum viable product: exploiting potential while reducing risk-taking

Many startups spend years refining a product idea, develop their marketing concept, and invest a lot of money in production: they then go to their potential customers and present the finished product to them. If the target group does not show the expected interest in the product, the young company often disappears from the scene. Without being able to market the product, it is impossible to break...

Augmented or virtual reality, a promising market?

In 2020, the global market for virtual and augmented reality (VR-AR) goods and services is expected to reach $18.8 billion (including $3.3 billion in Western Europe), an increase of 78.5% compared to this year. IDC anticipates an average annual increase in the market value of 77% until 2023. Known through Snapchat filters or the Pokémon Go smartphone game, augmented reality continues to appeal to...

What is influencer marketing and how can you take advantage of it?

Influencer marketing, or influence marketing, has very quickly found a place of choice among the levers helping companies to gain visibility, notoriety and develop their sales. How to take advantage of it? Influencer marketing, or influence marketing, has very quickly positioned itself among the best digital levers for companies and brands. Namely for the search for visibility and sales promotion...

Blockchain: Something New for the Taxation of ICOs

The taxation applicable to Initial Coin Offerings (“ICOs”) has, until now, been a real challenge for tax practitioners. In Europe, many technology start-ups have recourse to disintermediated and participative fundraising, which leads them to issue tokens created under a blockchain protocol acquired in exchange for cash (or even crypto money) in order to develop their collaborative...

Blockchain, token, ICO, Smart Contract … the lexicon of crypto

What is the Blockchain? What is a token? An Initial Coin Offering? A smart contract? A crypto-money or a crypto-active? A small lexicon of technical terms commonly used in this world fond of jargon and anglicisms. The British weekly The Economist, visionary and daring, dared to make its front page as early as October 2015 on “the trust creation machine: how the technology behind Bitcoin...

Blockchain: a bond issue can be subscribed to in Bitcoin

China’s second largest bank will carry out a $3 billion bond issue on the block. The minimum ticket to invest is 100 dollars. Banks are becoming more and more involved in the world of the blockchain. The latest example is the China Construction Bank. China’s second largest bank is going to carry out a bond issue of 3 billion dollars on the block chain. This type of operation is not an...

Between Future And Science Fiction, 5 Scenarios Of A Future Dominated By The Blockchain

The advent of the blockchain should enable a real economic and societal revolution, but we are still far from knowing in which direction it will go. According to some researchers, this technology could lead to a more open society as well as to a technocratic dictatorship. According to blockchain aficionados, this technology could herald the advent of open and decentralized finance. Rather than...

4 EXAMPLES OF GAMING TO BUILD LOYALTY

An effective way to build customer loyalty is the application of gamification to its products and services. Also known as gamification, this marketing technique consists of applying mechanisms from the gaming world to strengthen the commitment of its consumers. This technique has already been adopted by many brands, each of which applies it in its own way. Among them, we have selected four...

Artificial Intelligence: Definition, Advice, Comparisons, Testimonials…

Aimed at simulating human intelligence, artificial intelligence has been emerging since the beginning of 2010, driven by deep learning, big data and the explosion in computing power. Artificial Intelligence, What Is It? Artificial intelligence (AI) refers to “an application capable of processing tasks that are currently performed more satisfactorily by human beings insofar as they involve...

Cloud-based vs Native Application Development in the Cloud

Contemporary discussions about software development are accompanied by the mention of “native cloud development”, even though the term rarely receives the elaboration and specifications worthy of such a new concept. For example, native cloud development is often confused with cloud-based development, which takes place via a browser or online interface. While native and cloud-based...

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