Authorgluca

From chatbots to consumer insights

We marvel every day at the potential that these conversational robots have from a marketing point of view. What interests us most about chatbots is their ability to produce consumer insights for brands, especially (and logically) among the under 35s. This is due to new consumer behaviors and the very nature of chatbots. Introduction to chatbots Natural language processing This is a field of...

Augmented reality filter: how to use it for your business?

Augmented reality filters are a sensation! Brands have understood this and have decided to take advantage of this new technology to support their growth. But to succeed in using augmented reality to highlight your products and convey a powerful and positive brand image, here are a few tips to follow! Augmented Reality Filter: How to take advantage of it? 1. What is an Augmented Reality filter...

Blockchain and insurance: application cases

Among the various applications of blockchain registers, insurance is undoubtedly one of the most advanced sectors. Many use cases have already been deployed and are operational. Here is an overview of the sector’s thinking on the use of distributed registers. Blockchain and insurance: how compatible? Blockchain technologies have sometimes been considered a threat to the insurance sector...

Influencer marketing: how to create an effective campaign?

Influencer marketing is the new trend in brand communication and marketing strategy. It is a true complement to an organic and paid social media strategy. It is the most creative form of communication and can reach an audience much faster and more easily than traditional advertising. What is influencer marketing? And how do you build an effective influencer strategy? Here’s everything you...

Create a Minimum Viable Product quickly

In this article, I would like to share with you some tips to create a minimum viable product (MVP) in a Lean Startup approach. A minimum viable product allows you to test hypotheses and collect immediate feedback on future developments. Below are some tips for optimizing the MVP design and development process. Prioritize user needs It is essential to hear from your stakeholders beforehand. The...

Virtual Reality revolutionizes real estate

Virtual reality allows you to reconstruct properties in great detail, thanks to 360° photography techniques. With this innovative solution, the client can visit the property you offer from a virtual reality headset: no need to go to the property, all the properties are available from your agency! So how is virtual reality revolutionizing real estate? How can it help agencies to strengthen their...

Proof-of-Work vs Proof-of-Stake: What does this have to do with the blockchain?

If you’re interested in cryptocurrency, there’s a concept you’ve probably heard before. It is Proof-of-Work. Does it speak to you, but you don’t see what it’s for or know how to explain it? This article clarifies the basics of the Proof-of-Work process used on the Bitcoin blockchain. Moreover, you will also discover the counterpart to Proof-of-Work, the Proof-of...

What is a DApp?

Numerous decentralized application projects (DApps) have emerged over the last two years. Thus, the creation of DApps is one of the most widespread use cases of blockchains and leads us to reflect, beyond the technical aspects, on the potential of an economy without trusted third parties. To better understand the potential of DApps, it is important to understand how they work and their added...

Front-end and back-end development: What are the differences?

What does front-end or back-end mean in a web or mobile design project? If these two terms come up very often even before the development phase, it is because they are particularly important in the construction of the digital project. Let’s take the example of the design of a web application. Let’s imagine that we want to develop an application for exchanging and sharing BtoB files...

How to build an AI project in a business?

The AI is above all a computer program whose purpose is to perform functions usually performed by a human intelligence. What distinguishes a simple computer program from an AI program is the data and the learning that is done with it! In AI, the algorithm needs to be trained on a data set (Machine Learning, Deep Learning) in order to improve itself and to achieve the goals set. Today we see that...

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