Authorgluca

What is a smart contract? Advantages and disadvantages

Often associated with the Ethereum protocol, which positions itself as a more programmable version of Bitcoin, considerably broadening the scope of decentralized applications, the term “smart contract” has only recently become popular, although the legendary cypherpunk, Nick Szabo, first wrote about it in 1994. With the advent of distributed consensus protocols and crypto-currencies...

How to gain credibility on the Internet?

For a company, the Internet is now unavoidable whether you like it or not and it is crucial to show the reliability of your company thanks to this channel in the eyes of all. However, companies do not always exploit the qualities of their site, which diminishes their credibility with Internet users. Using web practices wisely generates trust among users, who can then become customers. Gaining...

How to get your emails read

How do you make sure, when you are a small business, that your e-mails are not thrown directly without being read? This is a difficult task. Your prospects will often be bombarded with a wide variety of e-mails and may be tempted to pay only limited attention to yours, to say the least. However, there are a few rules to follow to avoid sending your emails in a vacuum and to have a real impact...

How to improve your SEO in 2020?

Better known under the name of natural referencing, SEO (Search Engine Optimization) is a technique to improve its position on search engines otherwise known as SERP. To succeed in having better visibility of its site, SEO is now an essential point to exploit. If the basics have become known, with the evolution of the Internet, it is necessary to understand all the new techniques. Analyze the...

How to build your community from scratch

We have a community linked to our private life but when we launch our business, we must develop a community linked to our business in order to acquire credibility, visibility, and notoriety. Not so obvious at this time of the connected world, it is essential for any company or brand wanting to ensure visibility, to ensure a strong online presence. Social networks and the creation and animation of...

How to use hashtags properly and effectively?

Whether or not your activity is related to the Internet, you have understood that being present on social networks represents an important issue for your company. Observe trends in your industry, present your products or services, build or save your e-reputation, and engage in conversation with your customers and prospects. You can do all this through Facebook, Twitter, LinkedIn, and other social...

aQuest portal is online

We are very proud to announce we published aQuest portal at the url . After developing the 1st release of aQuest now everyone can sign in to aQuest and join the published quests earning tokens. Companies and organizations who want to organize quests can simply sign in from Enkronos Apps in and start creating their campaigns. At this stage they can create airdrops with every kind of ERC20 token...

Teleworking is the new deal at the new normal?

Teleworking has become a reality for many employees during this period of confinement and at the end of this unforeseen period, 40% of them want to continue this new way of working, according to an OpinionWay-Square Management survey for “Les Echos”, carried out on 13 and 14 May 2020 with a sample of 1,015 people using the quota method. The corollary of the confinement has led to the...

Cybersecurity and digital transformation, a necessity for companies?

Allianz’s Risk Barometer 2020 highlights that cyber incidents and climate change are two major challenges that companies will need to address between now and 2030. Anticipating these risks will ensure a competitive advantage and provide added value to companies in the digital age and global warming. All companies can be confronted with cyber-attacks, whether they are large groups or...

INFLUENCE MARKETING: WHICH AMBASSADORS FOR YOUR REPUTATION?

Thanks to influencers, the often impersonal and institutional tone of corporate communication is over! This contact is facilitated (even encouraged), which is why, in 2020, the global market for influence marketing will be worth 20 billion dollars compared to 6.5 billion in 2019. Influence marketing is attracting more and more companies that rely on exposed profiles and attractive communities...

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