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Blockchain: definition and application of the techno behind Bitcoin

Blockchain is one of the technologies to watch in the years to come. It could revolutionize several sectors of the economy, starting with banking and insurance. Blockchain is one of the buzzwords in the world of technology. All sectors are starting to work on concrete use cases, but few players can claim to have developed revolutionary solutions. For good reason: blockchain technology is still...

What is MVP and why is it Important in Entrepreneurship?

The meaning of MVP is the Minimum Applicable Product. In other words, you get feedback for your product before the customer reaches the best. Sometimes we have an idea that we want to realize. In fact, we sometimes want to change the world we live with these ideas and to make it even better. However, even if we trust our ideas, we are afraid to step in because we do not know how this will happen...

Blockchain technology with the power to radically change societies

In the old days, the Internet was a platform where things were mostly non-material, at least in theory. We could send or receive e-mail, reply, post in several forums or read different articles. Today, we connect our most valuable assets in an encrypted way to networks that cannot be silenced and intervened and blockchain networks. In the coming years, blockchain technology will radically change...

Digital Strategy: How Can You Align Your Digital Strategy with Your Business Goals?

Nowadays, digital transformation is an important agenda for businesses. Today’s technology makes the technological means of businesses more than software and hardware. To not become irrelevant in their environment, businesses acknowledge their need for digital transformation which requires a solid digital strategy. However, what is a digital strategy anyway? What are the components of it...

Customer Engagement: Definition, Initiation and Improvement

Nowadays, brands are tend to offer more customized and value based ways of interactions more than ever. Audiences are the subject of thousands of messages which underline the keen interest of companies on them and carry the sense of care. The product on its own become to stay in the background and values come to the forefront. Why did brands change their course of interaction into a more personal...

From Defining to Remaining: Audience Building in Depth

Either you would like to communicate your personal brand or enhance your client reach, defining your audience or creating one is crucial to achieve your business goals. Audience building is necessary when someone or a brand would like to communicate their creative work, campaigns or experiences publicly. We are living in the age of data thus; we are able to build smart audiences with meaningful...

The New Pioneers of Digital Marketing: Creators

If you are somehow engaged with digital marketing environment or even you are not, you may have heard of the term of creator recently. Social media pioneers are boosting or opening new creator programs to support creative individuals who are capable of producing exciting and authentic content without the need of huge budgets or corporate support while brands are also enthusiastic about working...

The Key of Insightful and Successful Business Decisions: Data Gathering

A new business may start with a bright idea which sparks from the mind of its founder or core team. However, the toughest part is to predict where the business goes and in what what ways it should be improved. The insights that you have at the beginning could be totally irrelevant and unrealistic and this is something you can only discover on the way. So how could you make right decisions which...

Influencer Marketing: Essentials, the Way of Working and the Most Recent Trends

For a short while ago, advertising was the only tool that comes to one’s mind about marketing. Nowadays, marketing environment of brands shelters many other tools to reach their audiences in the most accurate way. The idea of 360° marketing have bursted based on certain needs. Advertising is an explicit method to promote a product; the texts, visuals, scenarios obviously shows the brand’s intend...

Virtual Reality and Augmented Reality in Education

Technologies in the 1980s and following years managed to have a significant impact on education. But it is obviously not possible to say that education has undergone a transformation exactly as expected. For example, if we consider computers, students are given assignments that require the use of computers, considering that almost every student can somehow have access to computers. However, it is...

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