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What is influencer marketing and how can you take advantage of it?

Influencer marketing, or influence marketing, has very quickly found a place of choice among the levers helping companies to gain visibility, notoriety and develop their sales. How to take advantage of it? Influencer marketing, or influence marketing, has very quickly positioned itself among the best digital levers for companies and brands. Namely for the search for visibility and sales promotion...

Blockchain: Something New for the Taxation of ICOs

The taxation applicable to Initial Coin Offerings (“ICOs”) has, until now, been a real challenge for tax practitioners. In Europe, many technology start-ups have recourse to disintermediated and participative fundraising, which leads them to issue tokens created under a blockchain protocol acquired in exchange for cash (or even crypto money) in order to develop their collaborative...

Blockchain, token, ICO, Smart Contract … the lexicon of crypto

What is the Blockchain? What is a token? An Initial Coin Offering? A smart contract? A crypto-money or a crypto-active? A small lexicon of technical terms commonly used in this world fond of jargon and anglicisms. The British weekly The Economist, visionary and daring, dared to make its front page as early as October 2015 on “the trust creation machine: how the technology behind Bitcoin...

Blockchain: a bond issue can be subscribed to in Bitcoin

China’s second largest bank will carry out a $3 billion bond issue on the block. The minimum ticket to invest is 100 dollars. Banks are becoming more and more involved in the world of the blockchain. The latest example is the China Construction Bank. China’s second largest bank is going to carry out a bond issue of 3 billion dollars on the block chain. This type of operation is not an...

Between Future And Science Fiction, 5 Scenarios Of A Future Dominated By The Blockchain

The advent of the blockchain should enable a real economic and societal revolution, but we are still far from knowing in which direction it will go. According to some researchers, this technology could lead to a more open society as well as to a technocratic dictatorship. According to blockchain aficionados, this technology could herald the advent of open and decentralized finance. Rather than...

4 EXAMPLES OF GAMING TO BUILD LOYALTY

An effective way to build customer loyalty is the application of gamification to its products and services. Also known as gamification, this marketing technique consists of applying mechanisms from the gaming world to strengthen the commitment of its consumers. This technique has already been adopted by many brands, each of which applies it in its own way. Among them, we have selected four...

Artificial Intelligence: Definition, Advice, Comparisons, Testimonials…

Aimed at simulating human intelligence, artificial intelligence has been emerging since the beginning of 2010, driven by deep learning, big data and the explosion in computing power. Artificial Intelligence, What Is It? Artificial intelligence (AI) refers to “an application capable of processing tasks that are currently performed more satisfactorily by human beings insofar as they involve...

Cloud-based vs Native Application Development in the Cloud

Contemporary discussions about software development are accompanied by the mention of “native cloud development”, even though the term rarely receives the elaboration and specifications worthy of such a new concept. For example, native cloud development is often confused with cloud-based development, which takes place via a browser or online interface. While native and cloud-based...

How to create a decentralized application based on an existing blockchain?

The term Initial Coin Offering (ICO) derives from the more well-known expression IPO (Initial Public Offering) to designate fundraising in crypto money. It can be to finance a new blockchain but in most cases it is to issue a token (digital value token), or to create a decentralized application based on an existing blockchain such as Bitcoin, Ethereum or NXT. What is Blockchain? Blockchain is an...

What is an ICO? Let’s Digging

The phenomenon of Initial Coin Offerings, which could be translated as “Public Coin Offer”, appeared as early as 2014. It was born with the Smart Contracts issuing platforms such as Ethereum but experienced a real explosion in 2017. But what exactly is an ICO? ICOs are still little known, yet the movement is such that legislators have created a legal regime specific to this emerging...

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