What are the advantages of human-generated content vs. bot-generated content? AI Update 2019 has seen deep questioning and growing anxieties about the threats posed by AI. This climate could have profound implications for the future of SEO writing. Last February, the creators of an AI-based text generator called GPT2 created controversy by materializing fears that content generated by Artificial...
As more and more operations and transactions move online since the onset of the health crisis, there is an increased need for technology to deliver the right digital experience. In particular, the myriad of content that the enterprise creates and uses must be nurtured into a quality digital experience for users – whether customers or employees. In addition to helping companies adapt...
According to an IDC study, cloud computing now accounts for more than one-third of all digital spending worldwide. Traditional and in-house IT spending continues to decline. Workloads continue to shift to the cloud, public or private because of its many benefits. The Gartner Group predicts that half of the world’s businesses that currently use the cloud will have moved to the cloud by 2021...
What is a web developer? What are his missions? How do you become one? If you are interested in this job, you are at the right place. As a computer technician or engineer, the web developer oversees designing websites, web applications or software… In short, “intelligent solutions”. Even if computer science and the web are such vast universes that it is complicated to be an...
Gamification, or the art of introducing processes borrowed from video games, can greatly improve your users’ engagement. Why, how? Let’s explore the concept! INTRODUCTION In 2020, the video game industry will be worth $125 billion, which is the GDP of a country the size of Ukraine. Let’s face it: we all play or have played, video games. The average age of a gamer is 35, and one...
In the space of a few years, data has become the new battle horse for retailers and is revolutionizing customer relations by optimizing the customer experience. In the context of digitalization of customer journeys and driven by developments in the processing and targeting of prospects and consumers, we are witnessing a convergence of the various forms of customer data to create a new ecosystem...
Influencers, trendsetters, opinion leaders… So many terms that are flourishing on the web to designate the actors of a fast-growing strategy: influencer marketing. So, is it just a fad or does it have a real impact on consumers’ buying behavior? In the beginning, there were affiliation and sponsorship programs that were initiated 20 years ago and represented real levers for traffic...
The last few months have seen the emergence of several blockchain use cases in the B2B sector, notably in the aeronautics, agriculture, and industry sectors. AERONAUTICS: BLOCKCHAIN DRIVES DIGITAL TRANSFORMATION Thales, the European multinational specializing in products and services for the aerospace and defense industries, has decided to implement a new management system by integrating...
Where do we stand with blockchain technology? Is it relevant for enterprise use? While the pandemic has had an impact on the growth of this technology, depending on the type of blockchain project, the new generation allows for increasingly credible use cases for B2B. Let’s decipher. THE SHORT HISTORY OF BLOCKCHAIN To better understand the issues related to blockchain, it is important to...
Crypto currencies have become more and more popular, their use has been greatly democratized in recent years. However, it remains complicated to explain in detail what they are, how to generate them or what they are used for. Therefore, the comparison is often made with mining, which everyone visualizes and assimilates. In essence, exploiting an oil deposit or a vein of gold means making a profit...