Europe had more than 192,000 active merchant sites in 2019 with a turnover of 103.4 billion euros. A vast market that has enough to attract established professionals or those who want to get started! The web has become more of a commercial platform than a simple showcase. If you plan to create an online store to boost your sales, here are the different steps you need to follow. The preparation of...
With the advent of the Internet in the late 1990s and the cell phone boom in the early 2000s, a new market emerged: that of mobile applications. These are software applications developed for a mobile device, smartphone or tablet. How many are there? How big is the market? Focus. Industry figures In 2014, the global market for mobile applications was worth $86 billion, a figure that grew by 27%...
Chatbots multiply over the years. It is defined as a conversational agent installed most of the time on an instant messenger. Chatbots allow you to communicate directly with a customer for after-sales service or purchasing advice. All of the largest online sales platforms develop chatbots on their site to improve the customer experience but also to save time with their teams. WIDE, a digital...
Artificial intelligence (AI), in the field of business, is characterized by an autonomous computer program capable of learning and giving orders to an executor. According to Les Echos, there should be an increase in national productivity of more than 20% by 2035 thanks to AI. It has gone through many stages, until it has reached a stage of evolution that can go beyond man, and thus become more...
The customer experience is a fundamental factor in a company’s marketing strategy, helping to define the expectations and needs of its consumers and to strengthen ties. It is defined as the set of emotions and feelings felt by customers throughout their journey to purchase a product or service. A source of influence on satisfaction and loyalty, it risks tarnishing the company’s image...
Many startups spend years refining a product idea, develop their marketing concept, and invest a lot of money in production: they then go to their potential customers and present the finished product to them. If the target group does not show the expected interest in the product, the young company often disappears from the scene. Without being able to market the product, it is impossible to break...
In 2020, the global market for virtual and augmented reality (VR-AR) goods and services is expected to reach $18.8 billion (including $3.3 billion in Western Europe), an increase of 78.5% compared to this year. IDC anticipates an average annual increase in the market value of 77% until 2023. Known through Snapchat filters or the Pokémon Go smartphone game, augmented reality continues to appeal to...
Influencer marketing, or influence marketing, has very quickly found a place of choice among the levers helping companies to gain visibility, notoriety and develop their sales. How to take advantage of it? Influencer marketing, or influence marketing, has very quickly positioned itself among the best digital levers for companies and brands. Namely for the search for visibility and sales promotion...
The taxation applicable to Initial Coin Offerings (“ICOs”) has, until now, been a real challenge for tax practitioners. In Europe, many technology start-ups have recourse to disintermediated and participative fundraising, which leads them to issue tokens created under a blockchain protocol acquired in exchange for cash (or even crypto money) in order to develop their collaborative...
What is the Blockchain? What is a token? An Initial Coin Offering? A smart contract? A crypto-money or a crypto-active? A small lexicon of technical terms commonly used in this world fond of jargon and anglicisms. The British weekly The Economist, visionary and daring, dared to make its front page as early as October 2015 on “the trust creation machine: how the technology behind Bitcoin...