Nowadays, brands are tend to offer more customized and value based ways of interactions more than ever. Audiences are the subject of thousands of messages which underline the keen interest of companies on them and carry the sense of care. The product on its own become to stay in the background and values come to the forefront. Why did brands change their course of interaction into a more personal...
Either you would like to communicate your personal brand or enhance your client reach, defining your audience or creating one is crucial to achieve your business goals. Audience building is necessary when someone or a brand would like to communicate their creative work, campaigns or experiences publicly. We are living in the age of data thus; we are able to build smart audiences with meaningful...
If you are somehow engaged with digital marketing environment or even you are not, you may have heard of the term of creator recently. Social media pioneers are boosting or opening new creator programs to support creative individuals who are capable of producing exciting and authentic content without the need of huge budgets or corporate support while brands are also enthusiastic about working...
A new business may start with a bright idea which sparks from the mind of its founder or core team. However, the toughest part is to predict where the business goes and in what what ways it should be improved. The insights that you have at the beginning could be totally irrelevant and unrealistic and this is something you can only discover on the way. So how could you make right decisions which...
For a short while ago, advertising was the only tool that comes to one’s mind about marketing. Nowadays, marketing environment of brands shelters many other tools to reach their audiences in the most accurate way. The idea of 360° marketing have bursted based on certain needs. Advertising is an explicit method to promote a product; the texts, visuals, scenarios obviously shows the brand’s intend...
Technologies in the 1980s and following years managed to have a significant impact on education. But it is obviously not possible to say that education has undergone a transformation exactly as expected. For example, if we consider computers, students are given assignments that require the use of computers, considering that almost every student can somehow have access to computers. However, it is...
The general and commonly accepted description of gamification is taking something is not actually a game and making it a game by applying game mechanics. The concept of gamification is becoming an important agenda of corporate companies. Naturally, this situation raises bunch of new questions: Why do companies need to gamify their businesses’ values and trainings? Could it be somehow distractive...
Do you need to have an idea in cloud application development to reap the benefits of cloud computing for your business? How about the basics of cloud computing? Or an understanding of how to build a cloud platform? Having the upper hand over your competitor guarantees you rake in, on the chuck of the profits and leads by applying the latest technology for exponential growth. You may be wondering...
Six years ago, we were discussing whether virtual reality become mainstream or not. Today, VR technologies are revolutionizing many industries and creating a whole new level of human experience. The mid 1980s goggles and gloves have sparkled the idea and today immersive virtual reality, the sense of reality is beyond imagination. Although VR technologies are identified with gaming and...
The containment of the covid-19 coronavirus infection has radically changed the economic and organizational scenario in many respects. Several countries have adopted lockdown strategies and many companies have moved to work remotely. Our company Enkronos also observed a safe working model, favoring work from home. In this we have been facilitated thanks to the natural working methodology already...