A cat GIF for $600,000, please! There are three capital letters – NFT – that you can read about everywhere right now. Fynn Kliemann is selling jingles, FC Bayern München licensed NFT player cards, the band Kings of Leon is releasing their album as an NFT, Christie’s, the world’s most famous art auction house, sold a digital painting for $70 million some time ago and even...
Many start-ups spend years fine-tuning a product idea, working out a marketing concept and investing a lot of money in production: then they present the finished product to potential customers. However, if the target group reacts with disinterest, the young company quickly disappears into oblivion. Because without sales, the money invested cannot be recovered. Those who have invested their entire...
Have you considered developing a chatbot, but dismissed the idea when you thought about how long it would take and how expensive it would be? It doesn’t take long to develop a chatbot service, nor does it cost a lot of money. Many companies offer ready-made frameworks for this purpose. For a chatbot – as a smart assistant – to offer you added value, the concept must be well...
Skeptics are everywhere, and every forward-looking innovation must deal with them – until it finally catches on. Just think of online shopping. Few would have thought that consumers would abandon local brick-and-mortar stores in favor of shopping on the Internet. Or Apple and the iPad. Many experts predicted a bleak future for the tablet and could not imagine it becoming a bestseller...
The blockchain is best known for the cryptocurrency Bitcoin – but the technology can do so much more: this “chain” is said to have revolutionary economic, but also social potential. How far along is this technology today? Even the traditional “late adopters”, such as government agencies, are now relying on it! Conversely, this also means that anyone who has not...
We talk about gamification more and more, in communication or web marketing, but do you know what is behind this term? In this article, you will find the 5 key answers to understand it… and why not adopt it! #1 What is gamification? Gamification is the integration of certain game mechanisms into processes that are not primarily intended to be playful. The goals of such a process are...
Influencer marketing is a complementary practice to your marketing strategy to influence the choice of your targets with a suggestion. How can you do this? Let’s first talk about influencers without the marketing aspect. In 2018, I went on a weekend trip to Amsterdam with some friends. When I got off the plane, I went to the toilet because I had drunk a lot of Chai Latte. And then I...
With the explosion of digital communication channels, it can be complicated to find your way around. How do you know which channel to use to reach your customers and your goals? Creating a well-thought-out digital strategy can help you overcome this problem. In this article, we define digital strategy. We present the 10 steps to follow to build a digital strategy. Finally, we close the article by...
New chapter for Cristiano Ronaldo’s unique NFT on Sorare. When the cryptocurrency market meets the physical world. We told you about it a few months ago, Cristiano Ronaldo’s unique card on Sorare continues to break all records. Launched in-game, it has joined the traditional world by being the subject of an auction in the famous Bonhams house. And a new record has just been broken. A...
A decentralized autonomous organization, commonly abbreviated to DAO, is an automated organization whose governance rules are immutably and transparently recorded in a distributed registry. It is a decentralized application that operates through one or more smart contracts. Characteristics and advantages of a DAO A DAO is generally like a traditional joint-stock company. A DAO uses a system of...