May 28, 2021

Mastercard will add cryptocurrencies to its network later this year

By Gianluca Busato

In bitcoin, blockchain, cryptocurrency, dapps

May 28, 2021

4 Min read

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28May

Finance is the lifeblood of any business. Concerns about company closures in all sectors leave no entrepreneur indifferent. Some news on finance. Amsterdam, Europe’s new stock exchange London is losing its status as Europe’s leading financial center and leaving its throne to another European capital. Weakened by the Brexit and COVID-19, it is Amsterdam that benefits from the...

May 25, 2021

Innovation at the heart of delivery methods for ecommerce and mobile apps

By Gianluca Busato

In cloud applications, digital platforms, digital strategy, ecommerce

May 25, 2021

6 Min read

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25May

In today’s troubled world, ideas are being sought everywhere to meet new needs or to anticipate them. The crisis has had the salutary effect of having developed a desire to anticipate disasters, even if the 2011 tsunami made us taste the disastrous consequences. During COVID days, the ecommerce sector grew x1000 times and needed some innovations especially delivery. Today, Enkronos team...

May 20, 2021

Privacy protection with crypto currencies

By Gianluca Busato

In bitcoin, blockchain, cryptocurrency, dapps

May 20, 2021

5 Min read

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20May

It is probably safe to assume that the creation of Bitcoin was inspired by ideals of decentralization and financial independence. Users of the network can make payments and money transfers without the use of intermediaries (banks, governments or other third-party financial institutions). Bitcoin and the Blockchain technology have given birth to a new monetary system, partially transferring the...

May 18, 2021

The emergence of DApps – 2021 Updated

By Gianluca Busato

In blockchain, cloud applications, dapps, digital platforms, digital strategy

May 18, 2021

7 Min read

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18May

A new model allowing the creation and development of highly scalable applications has been emerging for a few years now. Bitcoin has been leading the way since its inception in 2008 due to its open-source nature, its cryptographically stored records (blockchain), and the limited number of currencies in circulation (coins or tokens) that can be used for the application’s functionality. Over...

May 13, 2021

Artificial intelligence: an opportunity for business?

By Gianluca Busato

In artificial intelligence, big data, cloud applications, digital strategy

May 13, 2021

6 Min read

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13May

Artificial intelligence: this is a subject that is causing concern and a lot of ink to flow. How can companies use it to improve their management system and their turnover? For the third consecutive year, the think and do tank Impact AI, accompanied by IFOP, has published the results of its study on the awareness and image of artificial intelligence (AI) among the European. This survey highlights...

May 11, 2021

The dark side of cryptocurrencies: a new tax haven?

By Gianluca Busato

In bitcoin, cryptocurrency, digital strategy

May 11, 2021

4 Min read

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11May

Crypto currencies have recently made headlines as a new way to invest money. Is all that glitters really gold? The short answer is no. While you may have heard that crypto-currency helps people reduce their tax liability and take advantage of an unregulated decentralized banking kingdom, the truth is that crypto-currency is not the best option if you are looking for a new tax haven. Your assets...

May 6, 2021

Influencer marketing: how much does it cost?

By Gianluca Busato

In cloud applications, digital strategy, Influencer Marketing

May 6, 2021

5 Min read

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06May

Influencer marketing is booming. It now affects practically all sectors: fashion, beauty, travel, lifestyle, decoration, culinary, but also high-tech, e-health, financial services, responsible consumption, social and solidarity economy, culture, sport, well-being… Two or three years ago, nano influencers, with less than 10,000 followers, were accessible to small brands for collaborations...

May 4, 2021

Blockchain: a revolution for online advertising?

By Gianluca Busato

In blockchain, online advertising

May 4, 2021

6 Min read

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04May

Currently, transactions around advertising space are being replaced by programmatic advertising. The development of artificial intelligence also makes traditional advertising obsolete. This is why advertising is increasingly done online with efficient means. One of these is blockchain, which will revolutionize advertising on the web. Blockchain, for greater efficiency The blockchain is a tool...

April 29, 2021

Customer engagement: How to keep your customers on your website?

By Gianluca Busato

In cloud applications, customer engagement, digital platforms, digital strategy

April 29, 2021

4 Min read

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29April

Given the abundance of supply and the ease of access to countless suppliers, customers are becoming versatile, and it is difficult to build loyalty when they can access the offer of their small neighbors in a few clicks. Engagement therefore takes on its full meaning for digital channels, and not only. This involvement can be manifested in different ways. An engaged customer is a customer who...

April 27, 2021

Artificial Intelligence: where do we stand?

By Gianluca Busato

In artificial intelligence, big data, cloud applications, digital platforms, digital strategy

April 27, 2021

6 Min read

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27April

Artificial Intelligence (AI) is at the heart of the debate. Many are enthusiastic, others warn, such as Elon Musk, Bill Gates or Stephen Hawking… AI raises many questions: What is the state of the art? How is it defined? What are the next steps and finally what latent changes will impact our society? This article takes up the reflections we have had in the think tank we have created, where...