With the explosion of digital communication channels, it can be complicated to find your way around. How do you know which channel to use to reach your customers and your goals? Creating a well-thought-out digital strategy can help you overcome this problem. In this article, we define digital strategy. We present the 10 steps to follow to build a digital strategy. Finally, we close the article by...
New chapter for Cristiano Ronaldo’s unique NFT on Sorare. When the cryptocurrency market meets the physical world. We told you about it a few months ago, Cristiano Ronaldo’s unique card on Sorare continues to break all records. Launched in-game, it has joined the traditional world by being the subject of an auction in the famous Bonhams house. And a new record has just been broken. A...
A decentralized autonomous organization, commonly abbreviated to DAO, is an automated organization whose governance rules are immutably and transparently recorded in a distributed registry. It is a decentralized application that operates through one or more smart contracts. Characteristics and advantages of a DAO A DAO is generally like a traditional joint-stock company. A DAO uses a system of...
Facebook has renamed itself “Meta” to better underline its strategic shift towards the metaverse. This 3D universe could transform the Internet. Facebook is making a strategic shift. Born as a social network, Mark Zuckerberg’s company no longer wants to be simply a group of mobile applications. It now intends to become a company of the metaverse, even going so far as to rename...
Application migration is an important part of any company’s cloud journey. There are five main approaches to migrating applications to the cloud: rehosting, refactoring, overhaul, rebuild and replacement. Each of these approaches requires minor adjustments based on the details of the specific application migration. In some cases, you may need to split an application and use multiple...
The notion of smart contracts, a translation of the American notion of smart contracts created in the 1990s by Nick Szabo, is currently undergoing a major boom, particularly due to the development of blockchains. Many companies are touting the advantages of smart contracts. However, from a legal point of view, these contracts could pose more problems than traditional contracts. In 1996, Nick...
A mobile application is an element that will allow you to reinforce your ecosystem of digital communication tools that you may already deploy. Indeed, it will be complementary to your website, to your different pages on social networks and online review sites and to your Google My Business description. Generally, having a mobile application for your business is a sign of strong digitalization...
With the change in the way people consume information, any person is likely to ask any company to provide them with all the information they are looking for about its products and services. An effective communication strategy is therefore to get directly into your prospects’ mobile devices so that you can present them your offer with a single touch of the finger, without going through a...
E-commerce sector (products and services) reached 112 billion euros in 2020 with a growth of 8.5% over the year. The recent acceleration of e-commerce, reinforced by the coronavirus crisis, is a strong incentive for brands and retailers to adjust their communication and online sales strategy. Beyond a pleasant and reassuring online shopping experience, consumers are now looking for a simple and...
It is commonly estimated that retaining a customer would cost 5 to 7 times less than gaining a new one. In the digital age, the value of loyalty is still strong, but consumers’ expectations in terms of rewards have evolved. To rekindle the flame, brands are testing new loyalty strategies that incorporate the Blockchain and NFTs (Non-Fungible Tokens), digital collectables authenticated by a...