AuthorGianluca Busato

December 31, 2021

Three central elements for artificial intelligent driven automations in companies

By Gianluca Busato
In artificial intelligence, cloud applications, digital platforms, digital strategy
December 31, 2021
4 Min read
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31December

Seemingly overnight, the economic recovery from the pandemic has begun. But with it comes increased pressure on companies to develop and implement a successful automation strategy. Companies need to move forward with their plans for Robotic Process Automation (RPA) and its AI-driven sister Intelligent Automation (IA). But how can organizations harness this momentum quickly and efficiently? Until...

December 27, 2021

Augmented reality: Where AR is helpful in business

By Gianluca Busato
In news
December 27, 2021
7 Min read
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27December

Augmented reality: The technological fusion of reality with virtuality and its use in business is becoming more significant. It is moving from science fiction to science fact, designed to speed up business processes, increase quality and reduce costs in the long term. Whether industry, logistics, services – augmented reality (AR) is influencing the world of work. Find out what augmented...

December 22, 2021

What is DeFi – and how can you get involved?

By Gianluca Busato
In bitcoin, blockchain, cryptocurrency, dapps, DeFi, digital platforms, digital strategy
December 22, 2021
8 Min read
1 comment
22December

With Decentralized Finance, a new and independent financial world is developing on the internet. Many see the so-called DeFi sector as an opportunity to break free from banks and financial institutions. Others hope to make a quick buck. But how does DeFi actually work? What can go wrong – and where do you start? It has been over ten years since the mysterious Satoshi Nakamoto introduced the...

December 20, 2021

What are NFTs and why do people pay huge sums for them?

By Gianluca Busato
In bitcoin, blockchain, curiosity, dapps, digital platforms, nft
December 20, 2021
6 Min read
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20December

A cat GIF for $600,000, please! There are three capital letters – NFT – that you can read about everywhere right now. Fynn Kliemann is selling jingles, FC Bayern München licensed NFT player cards, the band Kings of Leon is releasing their album as an NFT, Christie’s, the world’s most famous art auction house, sold a digital painting for $70 million some time ago and even...

December 15, 2021

Minimum Viable Product: Exploiting potential while minimizing risk

By Gianluca Busato
In cloud applications, Developer blog, digital platforms, digital strategy, digitalization, mvp
December 15, 2021
10 Min read
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15December

Many start-ups spend years fine-tuning a product idea, working out a marketing concept and investing a lot of money in production: then they present the finished product to potential customers. However, if the target group reacts with disinterest, the young company quickly disappears into oblivion. Because without sales, the money invested cannot be recovered. Those who have invested their entire...

December 13, 2021

Best practices in chatbot development

By Gianluca Busato
In chatbot, cloud applications, Developer blog, digital platforms
December 13, 2021
4 Min read
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13December

Have you considered developing a chatbot, but dismissed the idea when you thought about how long it would take and how expensive it would be? It doesn’t take long to develop a chatbot service, nor does it cost a lot of money. Many companies offer ready-made frameworks for this purpose. For a chatbot – as a smart assistant – to offer you added value, the concept must be well...

December 9, 2021

Cloud blockchain tech will grow to $176 billion by 2025

By Gianluca Busato
In bitcoin, blockchain, cloud applications, cryptocurrency, dapps, digital platforms, digital strategy, digitalization
December 9, 2021
4 Min read
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09December

Skeptics are everywhere, and every forward-looking innovation must deal with them – until it finally catches on. Just think of online shopping. Few would have thought that consumers would abandon local brick-and-mortar stores in favor of shopping on the Internet. Or Apple and the iPad. Many experts predicted a bleak future for the tablet and could not imagine it becoming a bestseller...

December 6, 2021

Gigantic potential in all industries: The blockchain is much more than just bitcoin

By Gianluca Busato
In bitcoin, blockchain, dapps, digital platforms, digital strategy, digitalization
December 6, 2021
5 Min read
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06December

The blockchain is best known for the cryptocurrency Bitcoin – but the technology can do so much more: this “chain” is said to have revolutionary economic, but also social potential. How far along is this technology today? Even the traditional “late adopters”, such as government agencies, are now relying on it! Conversely, this also means that anyone who has not...

December 2, 2021

Understanding gamification in 5 questions

By Gianluca Busato
In cloud applications, customer engagement, digital platforms, digital strategy, gamification
December 2, 2021
4 Min read
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02December

We talk about gamification more and more, in communication or web marketing, but do you know what is behind this term? In this article, you will find the 5 key answers to understand it… and why not adopt it! #1 What is gamification? Gamification is the integration of certain game mechanisms into processes that are not primarily intended to be playful. The goals of such a process are...

November 30, 2021

Influencer Marketing: how to influence your customers’ behavior?

By Gianluca Busato
In customer engagement, digital strategy, Influencer Marketing
November 30, 2021
6 Min read
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30November

Influencer marketing is a complementary practice to your marketing strategy to influence the choice of your targets with a suggestion. How can you do this? Let’s first talk about influencers without the marketing aspect. In 2018, I went on a weekend trip to Amsterdam with some friends. When I got off the plane, I went to the toilet because I had drunk a lot of Chai Latte. And then I...

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