We bet that this is not the first time you hear about blockchain technology, but its relationship with marketing is probably among the latest news you remember. Are we wrong?
In any case, let us tell you what blockchain all is about. Pure technology that today we want to transform into easily understandable words. This system is also known as blockchain and refers to “a data structure in which information is grouped into sets – blocks – to which information relating to another block of the previous chain is added on a timeline. Thanks to cryptographic techniques, the information contained in one block can only be repudiated or edited by modifying all subsequent blocks.”
What does this achieve?
In a single word, security. We are talking about preventing our data and our privacy from being open to anyone’s access. That’s why blockchain technology becomes even more important in a time of recent regulatory updates on data protection. We may be talking about a real revolution in the way our data is stored.
Below, we want to tell you what all this has to do with marketing. Do you have any ideas yet?
The blockchain in digital marketing
It is no coincidence that today we are here sharing with you the role of blockchain in digital marketing. And it is not because it is increasingly evident that this technology is here to stay with you, with me, with us. So far, we have seen how it has revolutionized the financial world, but who’s to say it can’t do so with any other sector?
In the marketing world, over the last 10 years, even less, there have been major changes. We have witnessed the transformation of buying processes and, therefore, of sales processes as well. We have seen a shift from strategies based on intrusion to a methodology focused on attraction. From one-way communications to two-way interactions. Also, brand awareness is important. Find yourself a memorable domain to remind yourself to your audiences. Domain acquisition service is that you need to look for.
Now is the time to pay attention to the security of your consumers, especially considering the importance that data protection is gaining in recent times. Their privacy. Questions such as: Who will control our potential customers’ data? Who will win this battle? The premonitions of expert groups have set their sights on the blockchain because of the security guarantees it offers.
And not only that. The blockchain can mark a turning point in advertising. Can you imagine what it would be like to track which ad has been shown to a user? For how long? Are you aware of the amount of analysis and conclusions you could draw from this information? How would it benefit your business?
This is how blockchain is changing the business world
It was born about 10 years ago. Its main scenario has been that of cryptocurrencies since Bitcoin was the first to incorporate this blockchain. Since then, its applications have opened a world of possibilities, and this post is proof of that. Who could have thought at the time that this technology would reach the marketing world? Can you imagine what it would be like to follow the journey of your ideal buyers with greater precision?
As we move forward, blockchain is not only becoming more popular, but it is also gaining ground in the business world. Without quite knowing why, here we all are tapping into the internet paradigm, a backbone whose ramifications point to new opportunities. The benefits of blockchain technology are one of them, not least because it brings not only security, but a big data spreadsheet operating in a decentralized network that translates into trust.
Undoubtedly, this is a very important opportunity for companies and businesses. We are talking about accuracy, security, transparency, trust, and innovation.
One last thing about marketing and blockchain
Could this be the beginning of a revolutionary path? We’ll have to wait to see, but today’s needs point to the fact that blockchain can be an effective solution for tomorrow.
And you, have you already thought about how many things you could change in your business with blockchain technology?