A few weeks ago, we told you about the applications of blockchain technology in marketing, do you remember? Based on what we already explained, today we want to talk about the impact it has had on the Inbound methodology, as it is the most revolutionary marketing style of the moment.
In fact, we are talking about two main courses: blockchain and Inbound Marketing. Where do they meet?
Blockchain in online marketing
This technology arrived hand in hand with bitcoin almost 10 years ago. Since then, the world has found in the financial sector, healthcare, and marketing three ideal places to benefit from its advantages. One of its applications may have a significant influence on the way marketing is conceived, especially in those aspects that have to do with SEO and SEM.
As the web space Súmate explains, “companies like Google, Facebook or Twitter act as a central, an intermediary, in the sense of being a link between advertisers and digital media”. In this sense, what blockchain technology can do is to eliminate intermediaries, the presence of third parties, that dependence that slows down speed, efficiency, and economic savings.
What other uses do you think can be given to the incorporation of this system in marketing? In line with what we have been telling you, it seems that intrusive advertising could also be eliminated. Of course, we cannot forget the biggest advantage of blockchain: its security. In addition, it seems that production processes could be known in detail by the end consumer.
What could be its consequences in the electronic marketplace?
Blessed are those who look with eyes of the future at such a crucial present for companies as Inbound Marketing. The blockchain can bring with it a world of consequences, starting with the departure from the comfort of marketing and the Internet, and continuing with the contribution of security in online purchasing processes. Some online marketing professionals dare to speak of a revolution that will bring multiple advantages.
Revolutionary winds are blowing
Everything we have told you in this post reflects the possible uses that blockchain technology can bring to the world of Inbound Marketing. You already know that this methodology focuses its attention on attracting potential customers to companies, but that’s not the only thing it does.
Inbound Marketing never ceases to surprise us, and if we thought we had found all its possibilities, such as the changes in the conversion funnel or the strength of video marketing, we are facing the proof that we do not know everything. The blockchain is based on five keys: transaction, block, verification, hash, and execution.
Who could have imagined that the confluence of these could become the protagonist of online marketing?
Although we will have to wait to see if all the predictions come true, companies such as Valpone have already begun to include this system in their purchasing processes. We are facing an era in which the user is once again in charge, because in the blockchain universe each person is the owner of their data, who has control and power over it. Imagine for a moment that you want to send a message to your customers and, to do so, you must ask them first.
How do you think Inbound Marketing strategies would change with this technology? Can you think of any other ideas for the application of blockchain in the marketing world? If so, we’d love to hear from you.