DIGITAL PLATFORMS: THE MORE COMPLEX THE MOST FUN TO SIMPLIFY

From saas and cloud computing applications to decentralized peer-to-peer architectures a new technological landscape is shaping towards the future Artificial Intelligence scenario

Digital platforms are becoming increasingly important as part of the exploration and creation processes of new markets. They enable the integration of activities and workflows, that are increasingly knowledge intensive and often in a collaborative way.

According to a recent Gartner survey, marketers are moving to “digitally led business models” and no longer see digital as a distinct marketing discipline. Soon, industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems.

Davos 2016 World Economic Forum Annual Meeting has focused on the Fourth Industrial Revolution following the digital revolution and characterized by a fusion of technologies that is merging the physical, digital, and biological spheres. The main reason this is a distinct one industrial era are velocity, scope, and systems impact.

The path towards a comprehensive integrated Artificial Intelligence business model is now anticipated by the development of digital platforms that will enable it in the next future on a broad coverage.

Digital Platforms may take different forms and models, as saas (software-as-a-service), cloud computing applications, web and mobile cross-platform apps, or with a decentralized peer-to-peer architecture.

Digital Platform have many uses. As regards companies, for example, opening new markets, building customer loyalty and lead generation are aspects of fundamental importance to ensure success in every company.

What tools are most intelligent and which are the most efficient ways to address the market?

They are countless and forgive us if we like to take as an example some of the innovative solutions that we launched on the market:

• Augmented Reality apps,
• mobile application development and platform for smartphones and tablets,
• integrated web system for configuration, creation, storage and distribution of tickets, digital coupons and pass,
• integrated platform for the management of loyalty campaigns and of multichannel contests and sweepstakes,
• blockchain technology and fintech applications,
• platforms for e-democracy and e-voting,
• collaborative platforms for e-learning.

Thanks to the experience gained by our team in many years of cutting-edge technology, we have developed innovative solutions and created digital platforms, intranet and custom web applications for leading companies in each sector.

The know-how and strategic control of the technologies on which we develop our applications, make us the ideal partner to entrust the outsourcing of IT activities and creation of customized platforms for web & mobile content and app management.

We like to demonstrate every day our ability through our achievements. Obtaining and confirming the trust by customers is our primary goal.

If you have an impossible and complicated technology barrier, call us: that is where we have more fun.

Gianluca Busato
CEO – Enkronos d.o.o.