From native to hybrid. And maybe back.

Nine years after the release of the first smartphone with multi-touch interface we simply cannot imagine a world without that devices and their mobile applications. Nowadays there’s a mobile app for almost everything: dating, ride sharing, finance, gaming, insurance claims, email, music, etc. If you can imagine it, it’s probably already available for download.

Your mobile device is with you, quite literally, every minute of the day. And if the device is with you constantly, it needs to be responsive and reliable.

Nobody has time for bad user experiences, your customers and employees included.

47% of apps have an uptime that is not competitive

While 79 percent of consumers would retry a mobile app only once or twice if it failed to work the first time, only 16 percent would give it more than two attempts. Poor mobile app experience is likely to discourage users from using an app again. Source

So you might get one chance to get it right. But you almost certainly won’t get a second.

There are hundreds of articles detailing and debating the Native vs. Hybrid topic. Some argue that the war between the two sides is already over and that most apps are already hybrid. Others take a more balanced approach, assessing the weaknesses, opportunities and threats of each strategy.

Building Native Apps

Building native applications means using the native language of the platform. The main advantage of native applications is their performance. Native apps are compiled into machine code, which gives the best performance you can get from the mobile phone.

Native development will often give you more capability; however, you should expect higher development costs and longer project time. The maintenance cost and time is also significantly higher for native mobile apps.

Building Hybrid Apps

Creating a hybrid app makes it easier to build multiple mobile apps for different platforms quickly. The application development is faster, simpler, more rapid and the application is easier to maintain.

The main problem with hybrid apps is that they still depend on the native browser, which means they are not as fast as native apps.

The dilema of mobile app development


Both native and hybrid are ways to fulfill the different needs and preferences of users and developers, and none of them can be thought as a perfect solution.

They have their strengths and weaknesses and it is up to you to decide which of them fits you better and which one you will use in your application.

Špela Mermolja
Business Assistant
Enkronos d.o.o.



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