AuthorGianluca Busato

October 7, 2022

GameFi: The craze of earning money by playing in metaverses and digital games

By Gianluca Busato
In blockchain, cryptocurrency, digital platforms, GameFi, games, metaverse, web3
October 7, 2022
4 Min read
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07October

GameFi or Game Finance is a concept emerged in the cryptocurrency industry that combines the ecosystem of Decentralized Finance (DeFi), blockchain gaming, NFTs and even DAOs. Game Finance is revolutionizing the gaming industry worldwide by allowing players to earn money while playing games or interacting with other users. NFTs are the main ingredient of GameFi, by allowing users to maintain...

October 6, 2022

Real estate companies prepare to list their properties in the metaverse

By Gianluca Busato
In blockchain, cloud applications, digital platforms, digital strategy, metaverse
October 6, 2022
5 Min read
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06October

Like other sectors, the real estate industry is also preparing to list its properties in the metaverse. The real estate market has always been one of the first options to consider in investment strategies, due to the widespread belief that bricks never lose value. This concept has been gradually evolving and transforming thanks to constant technological innovation. At first, using devices, such...

October 4, 2022

NFTs in games: What is it & why is there criticism of it?

By Gianluca Busato
In GameFi, games, nft
October 4, 2022
10 Min read
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04October

The topic of NFTs is currently being hotly debated. But what is an NFT anyway? And why are publishers like Ubisoft facing criticism for it? We clarify. The terms “NFT“, “blockchain” and “crypto gaming” have been floating around the web for quite a while now. However, the topic has been particularly hotly debated in the past two years and has also made waves in...

September 27, 2022

7 ways to get started with email marketing

By Gianluca Busato
In digital strategy, digitalization, email marketing
September 27, 2022
7 Min read
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27September

Email marketing outperforms every other marketing channel when it comes to driving revenue. Great results can be achieved for your business through email marketing. However, they come with some challenges. One of the biggest challenges for B2B marketers using email marketing is worrying about effectiveness of their emails. It’s no surprise, then, how hotly contested your subscribers’...

September 23, 2022

How GameFi is driving a new wave of blockchain adoption

By Gianluca Busato
In DeFi, digital platforms, GameFi, mobile gaming
September 23, 2022
4 Min read
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23September

The global blockchain technology market reached $5.9 billion in 2021 and is expected to grow at a compound annual growth rate of 85.9% through 2030. This growth rate can be attributed to several factors, including rising interest in DeFi (decentralized finance) and non-fungible tokens (NFTs). Despite the positive forecast, these verticals still have a lot to accomplish. It can be fun to make a...

September 21, 2022

Artificial Intelligence with Machine Learning is coming

By Gianluca Busato
In artificial intelligence, digital platforms, digital strategy
September 21, 2022
7 Min read
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21September

Many are unsettled when it comes to the arrival of artificial intelligence (AI) in everyday life. There is talk of job loss, dehumanization and even the end of the world. Are “intelligent” machines really the end of us? To put it bluntly: it’s all nonsense. All the excitement and scaremongering have no basis whatsoever. Enlightenment and a more relaxed view would do us good. It...

September 16, 2022

How do you build a digital strategy? The best tips in this article

By Gianluca Busato
In digital platforms, digital strategy, ecommerce
September 16, 2022
8 Min read
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16September

Technological development has inevitably brought about several changes, both in the social and economic and business fabric of modern society. If until a few years ago the Internet was a novelty, today with the new generations of digital natives it has become an established reality. Anyone doing any kind of business, online or offline, must deal with the web, but doing so requires a digital...

September 15, 2022

Chatbots: what they are for and how they can be used by companies

By Gianluca Busato
In chatbot, cloud applications, digital platforms
September 15, 2022
8 Min read
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15September

A chatbot is software capable of conversing with a user in natural language, understanding the user’s intentions and responding according to the guidelines given by the company or based on the data it has. A.I. helps the chatbot better understand the context and tone of the conversation. Chatbots: what they are A chatbot is a program designed to simulate human behavior during conversations...

September 13, 2022

What is Digital Strategy? What Does a Digital Strategist Do?

By Gianluca Busato
In digital platforms, digital strategy
September 13, 2022
4 Min read
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13September

Digital strategy focuses on using technology to improve business performance. Digital strategy determines the direction a brand or organization will take to create new competitive opportunities with technology and the techniques it needs to make these changes. As the limitless possibilities of the digital world make it possible for innovative companies to offer services that were previously not...

September 8, 2022

6 Marketing Methods to Increase Your Sales in E-commerce

By Gianluca Busato
In digital platforms, digital strategy, ecommerce
September 8, 2022
6 Min read
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08September

E-commerce companies generally always want to increase their sales and generate revenue from these sales. For this reason, many companies always want to learn about sales-increasing methods and implement what they learn from this information by taking quick actions. There are many methods to increase your sales in e-commerce. Getting Marketing Strategies RightSocial Media MarketingSearch Engine...

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