What does NFT mean? NFT stands for non-fungible token. A non-fungible token is an asset that is created and traded on a blockchain the additional information box (blockchain) just like bitcoin or ether. The main difference between a non-fungible token and a crypto asset (or “crypto”) like bitcoin is that the token represents a unique asset, which cannot be replaced by another. It is...
How do you increase customer loyalty through digital marketing?
Did you know that it is less expensive to retain existing customers than to acquire new ones? It is now possible to use easier and less expensive solutions to control your marketing budget and maximize your profitability. Today, digital marketing is not only a sales tool, it is also an excellent lever for loyalty. The web offers a myriad of tools to set up an effective loyalty program. WHAT IS...
Why should you hire a web developer?
Image source: The web developer contributes to the creation of a qualitative website with a great visibility by saving time and money. In the field of entrepreneurship, the mastery of communication is essential to get more prospects. The reality proves that one of the fundamental causes of failure or abandonment of most entrepreneurs is the lack of good communication. Now, in this digital age...
What is IoT – Internet of Things?
The openness of the Internet and the accessibility of the network allow to connect a multitude of objects for a multitude of uses, allowing the whole to communicate. The ITU (International Telecommunication Union) says nothing else when defining the Internet of Things as “a global infrastructure for the information society, which enables advanced services by interconnecting objects...
What is a DApps on Ethereum? Benefits and features
If we think about the applications that we use every day we assimilate that they are simply apps but, nowadays, there are other types of applications that we could not consider as such. We are talking about the so-called DApps and surely you have questions such as: What are DApps? What are they for? What advantages do they offer? If these doubts have arisen, Enkronos will explain what they are...
Mobile Marketing: How to improve your company’s marketing with an App?
Marketing professionals will know how complicated it can be to build customer loyalty, or create the image of your brand in the mind of the consumer… In short, how to make your brand recognized and grow, and generate greater engagement. The solution to boost your brand is here, meet Mobile Marketing. What is Mobile Marketing? It is no news that nowadays the use of cell phones is...
Metaverse: The New Internet
By renaming itself Meta Platforms, Facebook has intensified the race for supremacy in the so-called metaverse. Until this radical step by the leading social network, only a few technology-crazy people could imagine anything about it. In the meantime, however, the metaverse is on everyone’s lips. In the investment community, too. The outlines are visible Facebook and group CEO Mark...
Game Based Learning and Gamification
Potentials and application possibilities in corporate communication Game Based Learning has been used for years in aviation and in the military (e.g. simulators). But it is also used to some extent in the education sector, although it is still viewed ambivalently. Digital technologies are changing the business communication and marketing mix, with game-based marketing it is possible to create fun...
NFT in 12 points. We explain the trend in the simplest possible way
What is NFT? What is NFT used for and what does it give the buyer? How to buy, sell and create them? Is it possible to make money on NFT? We answer these and other questions about non-convertible tokens in our text. NFT is a topic that is breaking records of popularity in Europe and around the world. Colorful pictures with animals are literally pouring out of celebrities’ social media, and...
Effective influencer marketing on Instagram [+ examples]
On social networks such as Instagram, YouTube and Facebook, influencers promote teas, watches, creams, etc. Such influencers create a community of followers who are eager to follow him and interact with him in real life. Whether they are micro-influencers or users with more than 500,000 followers, they include brand names in their content on social networks, recommending them to their observers...

