It is the buzzword, undoubtedly the most talked-about word of the moment: Metaverse. Day in and day out, companies of all kinds announce their landing in this dystopia -supposedly- come true. From the world of fashion to real estate, from retail to automotive, they all announce their intention to find their virtual place in this parallel reality. Criticism is levelled at the context of its...
We know that intelligence is the human ability to think, understand, decide, and reason, but do we know what “artificial intelligence” is, which has been heard so often since the computer entered our lives? The concept of artificial intelligence was first used by John McCarty in 1955. (Source: ). The purpose of developing artificial intelligence is to make a machine think just like a...
Competition in mobile app stores is brutal. With 9 million mobile apps on Google Play and 2.5 million in the App Store, it is essential for businesses to have a competent App Marketing strategy and – specifically App Store Optimization (ASO) – to place their apps at the top of the markets. What is ASO? ASO is to apps what SEO is to websites. As its name suggests, ASO, or App Store...
Having the initiative to create a new token is an important first step, but before launching into its development, it is necessary to consider some details, such as the blockchain chosen to mint the digital asset or the type of token you want to create, since a cryptocurrency is only one of its many possibilities. It is practically impossible to read an article or watch a video about...
A few weeks ago, we told you about the applications of blockchain technology in marketing, do you remember? Based on what we already explained, today we want to talk about the impact it has had on the Inbound methodology, as it is the most revolutionary marketing style of the moment. In fact, we are talking about two main courses: blockchain and Inbound Marketing. Where do they meet? Blockchain...
We bet that this is not the first time you hear about blockchain technology, but its relationship with marketing is probably among the latest news you remember. Are we wrong? In any case, let us tell you what blockchain all is about. Pure technology that today we want to transform into easily understandable words. This system is also known as blockchain and refers to “a data structure in...
Lately, blockchain technology is on everyone’s lips, not only because of cryptocurrencies, but also because of the capabilities it offers. The term is a rather approximate representation, since it would really be something more like files that store certain information. What is blockchain It is a unique record of everything that is happening within a network where all nodes connected to it...
In this article we explain what Web 3.0 is and what role cryptocurrencies could play in this new Internet. A new interaction with the internet in a more decentralized way where users will be the owners of their data. Introduction to Web 3.0 It is a future version of the internet that is based on public and permissionless blockchains. The most prominent feature of Web 3.0 is decentralization. It...
Blockchain technology has become the revolution of business and the shake-up of its models. Think of any cryptocurrency. Bitcoin, for example. It’s a smart project. Now, let’s think about confidential, “a platform for the creation and execution of smart contracts.” These are two examples of innovative projects that promised a change in the way we manage our data and our...
You may have already noticed it and that’s why you are here: smart contract is a technology with a lot of history and potential. Its origin dates to the 1990s, when the first prototypes of this type of contract were developed. However, it was not until 2014 when the term became popular following the success of the distributed contracting platform Ethereum. Since then, smart contracts have...