A Fully Trusted Blockchain Credit System for Ethic Data Driven Campaigns
It will be a very important step for our business, which will anticipate further extremely important steps, and finalize an ambitious development plan, that began just three years ago with the birth of Enkronos d.o.o.
“Enkronos Apps” is not a simple platform, but a powerful multi-application ecosystem for advertising solutions, marketing and promotions, gamification, artificial intelligence, augmented reality, internet of things, big data and e-democracy, just to name a few areas.
All the applications that will be published share a unified authentication system (SSO) that will also facilitate interoperability and will greatly enhance every data-driven project in a common cloud-based environment.
We anticipate an application release plan in Enkronos Apps that is already very tight and will soon be open to the publication of apps by third parties, developers and companies, which will benefit from an innovative approach to data integration, which covers all sectors and needs.
Initially, the target we are addressing will be more in the business-to-business area, as our history and vocation is currently prevalent as an application service provider for companies. Soon we will also target the business-to-consumer segments, as soon as in particular some applications in Enkronos Apps will develop the potential for dissemination that we expect, for example, in the context of augmented reality applications and user location-based engagement.
The events of these weeks related to the case of Facebook – Cambridge Analytica have also opened an unprecedented and serious ethical issue in the use of big data, which social networks, large applications and digital companies have raised creating a challenge to be seized as soon as possible.
Enkronos Apps interprets this need in a native way. On one hand, with full compatibility with the European GDPR legislation on the subject of privacy protection, which will take effect from next May 25th. On the other hand with extreme care and attention to security. Such as those provided in the Application Security Verification Standard Level 3 of the Owasp project, a level that every app we develop intends to respect.
In this regard, we have also decided to create a real Credit Ethics System of Enkronos Apps, thanks to the use of the blockchain. Within a few months, the only way to access Enkronos Apps will be made possible only through the use of a cryptocurrency, the Enkronos Tokens (ENK), that will allow us to make public and non manipulable all the billing entries associated with the use of Enkronos Apps. No one will be able to afford abuses like those of Cambridge Analytica, as all the advertising or communication campaigns associated with Enkronos Apps will see their budgets publicly accessible thanks to the integration of our credit system with the blockchain.
Starting from the next few weeks, therefore, it will be possible to purchase the Enkronos Tokens, according to a public sales plan that can already be consulted in advance on the site announcing our Token Generation Event: https://ico.enkronos.com/.
During the launch days of this event, some promotional campaigns will also be carried out which will also include special incentives, which will also allow ENK Tokens to be obtained free of charge through contests and competitions.
At this point, we just have to start the countdown for May 15th, to start using the Enkronos Apps.
CEO – Enkronos d.o.o.