The metal collar of marketing: Artificial Intelligence

We are all aware of the fact that there is not a single area where artificial intelligence cannot be integrated. So to speak, these disproportionately talented software quickly adapt to all levels of professional life. So, how does artificial intelligence find a response in the marketing universe? In which areas is it most used? What awaits us in the world of tomorrow?

If the world has not seen the industrial revolution before and “machines will take our jobs!” The dystopia of “Artificial intelligence will come and take our jobs” would have been more believable if he had never experienced anxiety. However, we all know that all revolutionary developments bring with them new competencies and new job definitions. The World Economic Forum’s prediction that 85 million jobs will disappear and 97 million new jobs will emerge due to artificial intelligence by 2025.

Are you ready for your new colleague “artificial intelligence”?

Leon C. Megginson, attributed to Darwin, “Neither the strongest species survives, nor the most intelligent; During the pandemic period, the whole world witnessed the reality reflected by the word “The one who survives best to adapt to change”. When it comes to artificial intelligence, we have no doubt who will stay tomorrow. These disproportionately talented software are already entering the marketing universe…

Just as it is inevitable for “data” to become a great value today, when personalization has gained so much importance, it was also inevitable for artificial intelligence to work closely with professionals from collecting this data to offering personalized offers. At this point, it would be useful to take a look at Deloitte’s “Hyper-personalizing the customer experience using data, analytics, and AI” report.

According to the report;

  • He states that 80 percent of consumers will prefer brands that offer personalization over those that do not, and will recommend these brands to their circles.
  • A properly implemented hyper-personalization project increases the return on marketing expenditures by 8 times and sales by more than 10 percent.
  • While 3 out of 4 users say that they receive more e-mails and messages from brands, 69 percent of them stop following the brand.
  • 69 percent of users say that correctly matched offers strengthen brand perception. More importantly, hyper-personalization not only increases customer engagement, loyalty, sales, but also leads to better understanding of customers.

The role of development and artificial intelligence in the marketing sector is much clearer when the data announced by Statista, “The revenue of 27.4 billion dollars in marketing from global artificial intelligence tools in 2023 is expected to reach 107.4 billion dollars by 2028”. it seems…

What roles will AI develop in the advertising industry?

With the rise of data-driven advertising, roles focused on interpreting and applying data are increasing. LinkedIn’s Emerging Professions Report confirms this trend, revealing that data science is the second fastest growing profession with an annual growth rate of 37 percent. So, what roles will AI develop on the creative side of marketing?

AI advertising strategists

These professionals will master the skills to develop strategies that effectively incorporate AI into advertising efforts, increasing campaign efficiency and audience engagement. They will determine how AI can be used to optimize ad targeting, personalization and measurement.

Ad-driven data scientists

The huge amount of data generated by AI-powered advertising platforms will create the need for expert data scientists. These experts will not only analyze and interpret complex datasets, but also transform insights into actionable advertising strategies, increasing ad targeting and effectiveness.

AI ad ethics managers

As AI becomes more deeply integrated into advertising, privacy, transparency and ethical ad targeting are expected to come to the fore. These professionals will be responsible for developing and maintaining ethical guidelines for the use of AI in advertising, ensuring regulatory compliance and protecting consumer rights.

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Ad personalization experts

Leveraging the power of AI to customize ads at scale, these experts will use AI algorithms to create highly personalized ad campaigns. They will leverage artificial intelligence to tailor ad content, delivery timing and platform choice to individual consumers, increasing conversion rates and customer satisfaction.

AI interactive ad designers

As AI-powered interfaces and platforms become more common in advertising, the need for designers who can create intuitive, user-friendly ad experiences will increase. They will increase ad engagement and effectiveness by shaping the way consumers interact with AI-powered ads.

Customer experience analysts in advertising

These professionals will combine data analytics, customer psychology and artificial intelligence insights to create a superior customer journey across advertising channels.

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Digital advertising conversion consultants

As ad agencies and businesses increasingly transition to AI and digital technologies, there will be a demand for consultants who can guide this process, help companies adapt, and integrate AI into their advertising strategies. At this point, the owner of the task will of course be “digital ad conversion consultants”.

You need to be prepared from today for the future. Contact Enkronos to realize your AI projects.

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